---
schema_version: "1"
id: 459222d1ac90dff4355dd065c2d6f715e0286f096eed7db3700f750fa9629f2b
title: Consent Management for the Salesforce Platform
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/consent_management_platform.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.consent_management_platform.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 176727be3feb154d021f3f0eca5c68414589795e72a84010c54c338824ed8927
description: Respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Consent Management for the Salesforce Platform

Respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Editions</td></tr></tbody></table>

Many data protection and privacy regulations require you and your company to honor people’s requests about how you use their data. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data. If you have customers or users who request specific methods of contact from your company, review these common requests and the procedures related to them.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13260e57">Common Customer Request</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13260e60">Actions to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13260e63">Things to Consider</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e57 ">A customer has asked to not receive emails that I send using a flow. How do I
            prevent a flow from sending an email?</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e60 "><a href="https://help.salesforce.com/articleView?id=flow_ref_elements_actions_sendemail.htm&amp;language=en_US" target="_blank">Edit the flow</a> to remove the user’s contact
            information.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e63 ">Consider periodically reviewing your contacts’ contact preferences to make sure
            that your flow includes only those contacts who wish to receive emails.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e57 ">A customer in California sent me an opt-out request so that we don’t refer to or
            share her personal data.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e60 ">
            <a href="https://help.salesforce.com/s/articleView?id=platform.flow_build.htm&amp;type=5&amp;language=en_US" target="_blank">Build a Flow</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e63 ">
            <p>Build a flow that:</p>
            <ul>
              <li>Accepts a contact ID.</li>
              <li>Finds all data associated with that contact ID.</li>
              <li>Deletes the data.</li>
            </ul>
            <p>If you connect to external sources, consider deleting the data from those
              sources. Keep in mind that flows don’t necessarily identify all the data to
              delete.</p>
            <p style="margin-bottom:0;">After your flow finishes, run a report to identify any remaining
              information, and then delete it.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e57 ">I want to be able to track customers’ preferences for receiving marketing
            solicitations. How can I do that?</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e60 "><a href="https://help.salesforce.com/s/articleView?id=platform.individuals_store_data_privacy.htm&amp;type=5&amp;language=en_US" target="_blank">Store customers’ data privacy preferences</a>.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e63 ">
            <p>Work with your legal team to understand how quickly you must act on your customers’
              requests. Keep in mind that the preferences you set simply help you track your
              customers’ requests. And it’s up to you and your company to determine a way for
              honoring those customers’ requests. You can identify the customers for which you’ve
              set privacy preferences by either: Consider setting a schedule for these tasks based
              on how quickly you must act on your customers’ requests.</p>
            <ul>
              <li>Retrieving updates to data privacy records when you set an <a href="https://help.salesforce.com/s/articleView?id=platform.individuals_honoring_data_privacy_preferences.htm&amp;type=5&amp;language=en_US" target="_blank">Apex trigger</a> on the Individual object.</li>

              <li>Running queries for updates to records based on the Individual object using the
                <a href="https://help.salesforce.com/s/articleView?id=platform.individuals_honoring_data_privacy_preferences.htm&amp;type=5&amp;language=en_US" target="_blank">SOAP API</a>.
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e57 ">I want to be able to track customers' preferences regarding processing or
            deleting their data. How can I do that?</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e60 "><a href="https://help.salesforce.com/s/articleView?id=platform.individuals_store_data_privacy.htm&amp;type=5&amp;language=en_US" target="_blank">Store customers’ data privacy
              preferences</a>.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d13260e63 ">
            <p>Work with your legal team to understand how quickly you must act on your customers’
              requests. Keep in mind that the preferences you set simply help you track your
              customers’ requests. And it’s up to you and your company to determine a way for
              honoring those customers’ requests. You can identify the customers for which you’ve
              set privacy preferences by either: Consider setting a schedule for these tasks based
              on how quickly you must act on your customers’ requests.</p>
            <ul>
              <li>Retrieving updates to data privacy records when you set an <a href="https://help.salesforce.com/s/articleView?id=platform.individuals_honoring_data_privacy_preferences.htm&amp;type=5&amp;language=en_US" target="_blank">Apex trigger</a> on the Individual object.</li>

              <li>Running queries for updates to records based on the Individual object using the
                <a href="https://help.salesforce.com/s/articleView?id=platform.individuals_honoring_data_privacy_preferences.htm&amp;type=5&amp;language=en_US" target="_blank">SOAP API</a>.
              </li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

- General Data Protection Regulation (GDPR), European Union
- California Consumer Privacy Act (CCPA), United States
- Canada’s Anti-Spam Law (CASL)