---
schema_version: "1"
id: b90c2a3f53c1606246c701099f2fecba769dbd495d8341e2087072179d3f8b97
title: Consent Management for Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/consent_management_pardot.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.consent_management_pardot.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bdc62b86e26f6d4eb8b205af9d3e26aa80c381d455ff5d81b26b720184e7ef39
description: Honor and respect your customers’ wishes when they request only specific forms of contact from your company or to opt-out of certain types of data sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Consent Management for Account Engagement

Honor and respect your customers’ wishes when they request only specific forms of contact from your company or to opt-out of certain types of data sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: all editions</td></tr></tbody></table>

Many data protection and privacy regulations require you and your company to honor people’s requests about how you use their data. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- California Consumer Privacy Act (CCPA), United States
- Canada’s Anti-Spam Law (CASL)

If you have customers or users who request specific methods of contact from your company, review these common requests and related procedures.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
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      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11866e72">Actions to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11866e75">Things to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11866e78">&nbsp;</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">Some of our prospects and customers don’t want to hear from my company, unless
            they specifically opt in.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <a href="https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Set Up a Confirmed Opt-In Process</a>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">Use a confirmed opt-in process to have prospects explicitly opt in to
            communications.</td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">Some of my prospects don’t want to receive email messages from my
            company.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_emails_preference_center_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Email Preference
                  Pages</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_engage_respect_opt_out.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude Opted-Out Prospects
                  from 1:1 Emails</a>
              </li>

            </ul>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">
            <p>Manually opt out the prospect from marketing emails.</p>
            <p>Direct prospects to email preference center pages to let them manage their own
              email subscriptions.</p>
            <p style="margin-bottom:0;">Configure Salesforce Engage to respect opt-out status on 1:1 messages.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">My prospect doesn’t want their activity to be tracked when they interact with my
            marketing content.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_tracking_opt_in.htm&amp;type=5&amp;language=en_US" target="_blank">Control Tracking Opt-in
              Preferences</a>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">
            <p>Configure opt-in preferences for your account to let prospects opt out of
              tracking.</p>
            <p style="margin-bottom:0;">Add disclosure statements to marketing forms and landing pages that indicate
              prospects are opting in to tracking by submitting their information.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">
            <p>A prospect is interested in our services, but is in the process of moving out of
              state.</p>
            <p style="margin-bottom:0;">The prospect asked that we give them a couple months before we continue
              soliciting.</p>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_deleting_prospects.htm&amp;type=5&amp;language=en_US" target="_blank">Delete or Undelete
              Prospects</a>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">Send the prospect to the recycle bin to suppress emails and activity tracking.
            Undelete the prospect to resume soliciting them.</td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">One of my prospects in California asked that I not share their data with other
            companies or use it for marketing purposes.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_deleting_prospects.htm&amp;type=5&amp;language=en_US" target="_blank">Delete or Undelete
                  Prospects</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_emails_preference_center_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Email Preference
                  Pages</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_engage_respect_opt_out.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude Opted-Out Prospects
                  from 1:1 Emails</a>
              </li>

            </ul>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">
            <p>Archive the prospect data in the recycle bin and then delete the prospect.</p>
            <p>Manually opt out the prospect from marketing emails.</p>
            <p>Direct prospects to email preference center pages to let them manage their own
              email subscriptions.</p>
            <p style="margin-bottom:0;">Configure Salesforce Engage to respect opt-out status on 1:1 messages.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">How do I make sure a prospect’s data isn’t used in machine learning or
            predictions? </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <a href="https://help.salesforce.com/s/articleView?id=xcloud.einstein_sales_data_policy_excluded_from_predictions.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude People's Personal Data
              from Modeling and Predictions</a>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">
            <p style="margin-bottom:0;">To exclude a prospect, associate them with a lead that’s excluded using
              AI_HasOptedOutProfiling__c.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e72 ">How can I find out if a visitor or prospect has Global Privacy Control (GPC)
            enabled in their browser and doesn’t want their data shared with third
            parties?</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e75 ">
            <a href="https://developer.salesforce.com/docs/marketing/pardot/overview" target="_blank">Collect this information via the Account Engagement
              API</a>
          </td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d11866e78 ">Prospect GPC status is available for read and query endpoints in Account
            Engagement API v5, and for export endpoints in v3 and v4.</td>

        </tr>
      </tbody>
    </table>