- Email Studio users need to obtain consent for contacts receiving
marketing communications.
- MobileConnect users need to obtain consent for contacts
receiving marketing communications, including double opt-in best
practices and compliance with local regulations.
- MobilePush users need to obtain consent for contacts receiving
push notifications. Consent is not required to send inbox or
in-app messages to contacts.
- GroupConnect users need to obtain consent for contacts receiving
marketing communications.
- Audience Studio users need to obtain consent for contacts
receiving marketing communications.
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- Use profile and preference center functionality for Email
Studio to capture consent and opt-in confirmation for
your marketing messaging activities. These consent mechanisms
also govern access to email data used in Einstein Engagement
Frequency and Send Time Optimization.
- MobileConnect, MobilePush, and GroupConnect users should use
your website or messages to notify subscribers of privacy
changes and reestablish consent.
- Review consent management information for
Audience Studio.
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- Collection of compliance requests takes place outside of
Marketing Cloud Engagement functionality. Determine the best
process for your business to receive and store this information
as part of your data protection and privacy regulation
review.
- Make sure your consent language corresponds to your privacy
notices and policies. Provide explicit information about the
data you collect.
- Consent must be specific, informed, and unambiguous. Collect
positive consent and avoid automatically selected
checkboxes.
- The process for obtaining consent regarding messaging to
children is stricter.
- Contacts must be able to withdraw consent at any time.
- Contacts must freely give consent, and you cannot base usage of
your website on provision of consent.
- Consent to use data must be specific for each purpose for which
you use data.
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| I do not want Marketing Cloud Engagement to track my messaging and
online behavior. |
- Create a mechanism for receiving a Do Not Track request, such as a preference
center.
- Use the DoNotTrack preference attribute to
suppress subscriber-level events, such as opens, clicks, and
replies.
- This process does not affect messages or tracking sent before
the Do Not Track request.
- Review any ENS subscriptions that contain engagement
events.
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- This process permits continued sending to contacts with the
DoNotTrack preference attribute enabled.
- You cannot track related behavioral interactions.
- This function applies only to Email Studio and as a preference
attribute.
- Messages sent to contacts with the DoNotTrack preference
attribute enabled do not appear in tracking reports and can
cause incomplete or inaccurate reporting.
- The Do Not Track feature stops your account from receiving open
and link tracking data for a data subject for any sends after
the request date. Sends from before the request date continue to
return this data. We plan to stop reception of this data for all
sends in a future release.
- Contact records receive a value for the DoNoTrack attribute upon
creation of the record. Any import after that creation does not
overwrite that value. Any change requires a specific update in
Marketing Cloud Engagement or via an API call.
- The Do Not Track process doesn’t stop subscriber data events
from emitting to your Event Notification Service Callback if
you’re subscribed to events that contain subscriber data. Events
can be emitted from before and after the Do Not Track request if
the subscriber continues to engage with Marketing Cloud
Engagement content with tracking. Users should carefully opt-in
and understand the implications to using the ENS engagement
events.
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| One of my customers in California asked me to delete her information.
How do I delete their personal data from the contact record? |
Contact Delete in Contact Builder
|
- Deleting a contact in MobilePush and MobileConnect also deletes
opt-out preferences associated with the contact.
- Identify whether you track this customer in other Salesforce
Clouds, and consider removing his contact data from them.
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| What data fields do Marketing Cloud Engagement Einstein features
process? |
Learn about Marketing Cloud Engagement
Einstein
|
Data sets vary by feature, but Marketing Cloud Engagement Einstein
processes data as needed for generating outputs of any specific feature.
For example, to generate recommendations, Send Time Optimization and
Engagement Frequency features look at email engagement data. |
| How do opt-out and rights request tools in Marketing Cloud Engagement
affect Marketing Cloud Engagement Einstein features? |
Data Deletion for Marketing Cloud
Engagement
|
Marketing Cloud Engagement Einstein features process a rolling 90-day
window of data. |
| A customer in California requested that I restrict his information.
If I restrict or delete that contact in Marketing Cloud Engagement, is
his information also removed from Advertising Studio segments? |
Data Deletion for Marketing Cloud
Engagement
|
To fully address a contact's rights request, consider any actions to
take on social network platforms for which you've sent audience
segments. |
| My customer in California wants to know what information we disclose
to social network partners when I transfer an audience segment from
Advertising Studio. Where do I find this information? |
Get Started with Advertising
Audiences
|
Review social network partners' privacy statements and compliance
tools, as well as customer's privacy statement. Advertising Studio sends
data to Facebook and Twitter and presents information to the data
subject. These social media services act as the data controller. |
| What data fields do you collect in Marketing Cloud Engagement for
statistical data based on clicks and opens? |
Review the column to the right for detailed information about what
information is collected by Marketing Cloud Engagement application.
|
Some data that may be collected by click or open in Marketing Cloud
Engagement for statistics includes:
- IP Address
- Country
- Region
- City
- Postal Code
- Latitude
- Longitude
- Metro Code
- Area Code
- Application used to click to open an email
- The deivce’s operating system used to open an email
- Whether a mobile device is used to open an email
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