---
schema_version: "1"
id: 4c436b79a82a7feecffb82968d2c0bd450c6ebcb9076d144796a6fb040c3d6dc
title: Consent Management for Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/consent_management_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.consent_management_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 452dcf65be2c6c5dcba18cb2141858181daec9826fdb2338ab68b00470a1ed25
description: Track your customers’ approval for how your company interacts with them and honor their requests to opt-out of certain types of data-sharing. To help you assess your compliance with various data protection and privacy regulations, we give you examples of common customer requests. And we provide details to help you determine the best way to comply with the regulations that apply to your company.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Consent Management for Analytics

Track your customers’ approval for how your company interacts with them and honor their requests to opt-out of certain types of data-sharing. To help you assess your compliance with various data protection and privacy regulations, we give you examples of common customer requests. And we provide details to help you determine the best way to comply with the regulations that apply to your company.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Editions</td></tr></tbody></table>

Data protection and privacy regulations can require you to delete customers’ personal data when customers request it, or when it’s no longer necessary to keep. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- California Consumer Privacy Act (CCPA), United States
- Privacy Act, Australia

If your customers or users want the data that you’ve collected on them deleted, review these common requests and the procedures related to them.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.333333333333336%">
        <col style="width:34.3042071197411%">
        <col style="width:32.36245954692557%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20574e72">Common Customer Request</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20574e75">Actions to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20574e78">Things to Consider</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e72 ">My customer doesn't want us to include her data in some of my reports and
            dashboards.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=analytics.dashboard_filters_overview.htm&amp;type=5&amp;language=en_US" target="_blank">Filter a
                  Dashboard</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=analytics.reports_builder_filtering.htm&amp;type=5&amp;language=en_US" target="_blank">Filter Reports by
                  Values</a>
              </li>

            </ul>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e78 ">After you define a filter related to the customer for a report, be sure to
            refresh the report.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e72 ">My customer doesn't want us to make predictions or inferences about her, such as
            her loyalty to our company's products and services.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e75 ">
            <a href="https://help.salesforce.com/articleView?id=bi_edd_integrate_edit.htm&amp;language=en_US" target="_blank">Edit, Share, or Delete a
              Dataset</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e78 ">When you create a new analysis, the analysis will no longer include the deleted
            data.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e72 ">My customer doesn't want her personal data included in my company's analytics
            using CRM Analytics.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=xcloud.basics_deleting_records.htm&amp;type=5&amp;language=en_US" target="_blank">Delete Records</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=analytics.bi_security_datasets_predicate_considerations.htm&amp;type=5&amp;language=en_US" target="_blank">Add Row-Level Security with a
                  Security Predicate</a>
              </li>

            </ul>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e78 ">Security predicates can restrict access to data, but a copy of that customer’s
            data remains in CRM Analytics.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e72 ">One of my customers in California is no longer associated with my company, and I
            want to delete their data from Einstein Prediction Builder.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e75 "><a href="https://help.salesforce.com/articleView?id=basics_deleting_records.htm&amp;language=en_US" target="_blank">Delete records</a> containing that customer's
            personal data from Sales Cloud, Service Cloud, or Salesforce Platform.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e78 ">When you delete a record in Sales Cloud, Service Cloud, or Salesforce Platform,
            associated personal data is automatically deleted from Einstein Prediction
            Builder.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e72 ">My customer located in California doesn't want her personal data included in my
            company's analytics using Einstein Prediction Builder.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e75 "><a href="https://help.salesforce.com/articleView?id=custom_ai_prediction_builder_segment.htm&amp;language=en_US" target="_blank">Create a segment</a> excluding records associated
            with that customer.</td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d20574e78 ">Excluded records aren't used to build predictive models or predictions.</td>

        </tr>
      </tbody>
    </table>