---
schema_version: "1"
id: 3bdd4e3b6e9c7d681d77f1238ce22ec0a19d6ed5edfddd5389433c267315a82c
title: Discover Ways to Help Improve Survey Response Rates
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/concept_response_best_practice.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.concept_response_best_practice.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3fed537d1ecf842ffdde13e319ce5fb58dab4af2650ce887bfc3bb1dd53b61d8
description: Personalize surveys for each participant, show only relevant pages and questions, speed participants through your survey, and increase your survey's visual appeal.
products:
  - Feedback Management
  - Service Cloud
  - Cross Cloud
release: "264"
---
# Discover Ways to Help Improve Survey Response Rates

Personalize surveys for each participant, show only relevant pages and questions, speed participants through your survey, and increase your survey's visual appeal.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small editions"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: both Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with the Survey Response Pack, Feedback Management - Starter, and Feedback Management - Growth licenses</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23752e71">To ...</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23752e74">Try This</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="To ..." class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e71 ">Personalize surveys for each participant</td>

          <td data-label="Try This" class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e74 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.concept_merge_fields.htm&amp;release=264.0.0&amp;type=5" title="Define and insert variables for merge fields in welcome messages, survey questions, and thank you messages. Inserted merge fields resolve to field values in Salesforce records, participant details, company information, and custom values.">Use merge fields</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_insert_response.htm&amp;release=264.0.0&amp;type=5" title="Customize a survey question or thank you message by including the participant's response from a previous question.">Insert responses from previous
                  questions</a>
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="To ..." class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e71 ">Show the relevant survey pages and questions to each participant</td>

          <td data-label="Try This" class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e74 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_add_branching_logic.htm&amp;release=264.0.0&amp;type=5" title="Use page branching logic that's based on a participant's responses to determine the next page that the participant views.">Show survey pages based on
                  responses</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_add_display_logic.htm&amp;release=264.0.0&amp;type=5" title="Use display logic to show questions based on responses to other questions on the page.">Show questions based on responses to questions
                  on the same page</a>
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="To ..." class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e71 ">Reduce the number of clicks for participants</td>

          <td data-label="Try This" class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e74 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_auto_progress.htm&amp;release=264.0.0&amp;type=5" title="Help to speed participants through surveys by automatically sending them to the next page when they answer the last question on the current page.">Enable Auto-Progress to the next survey
                  page</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_respond_within_email.htm&amp;release=264.0.0&amp;type=5" title="Create a one-question survey that participants can complete with a single click from within the email invitation.">Create a survey that participants can
                  complete from the email invitation</a>
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="To ..." class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e71 ">Provide survey context within the email invitation</td>

          <td data-label="Try This" class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e74 ">
            <a href="https://help.salesforce.com/s/articleView?id=xcloud.concept_send_email.htm&amp;release=264.0.0&amp;type=5" title="Email survey invitations to individual participants using their email address, or to a group of participants using a list. Use invitation templates that include the survey question or a link to the survey, customize the templates, or compose your own email invitation.">Email survey invitation</a>
          </td>

        </tr>
        <tr class="">
          <td data-label="To ..." class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e71 ">Increase the survey’s visual appeal</td>

          <td data-label="Try This" class="slds-cell-wrap" style="vertical-align:top;" headers="d23752e74 ">
            <a href="https://help.salesforce.com/s/articleView?id=xcloud.task_insert_images.htm&amp;release=264.0.0&amp;type=5" title="Insert one or more images in questions and on the Welcome and Thank You pages.">Insert images in survey pages</a>
          </td>

        </tr>
      </tbody>
    </table>