---
schema_version: "1"
id: 951346426855bbf5ddda4fe3c22678f76d095dc10206a367e912a3465388dc88
title: Campaign Marketplace for Partners
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/campaign_marketplace_for_partners.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.campaign_marketplace_for_partners.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7f2dd79562f2b80fdd5e12881c78705c564aa3f803dc966540804afb2c87b50e
description: Offer approved campaigns, campaign resources and signup capability in an Experience Cloud site so that eligible partners can reuse marketing assets and generate demand.
products:
  - Partner Cloud
  - Cross Cloud
release: "264"
---
# Campaign Marketplace for Partners

Offer approved campaigns, campaign resources and signup capability in an Experience Cloud site so that eligible partners can reuse marketing assets and generate demand.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Unlimited</strong>, <strong>Performance</strong>, and <strong>Agentforce 1 Sales</strong> Editions with Partner Ecosystem Management and Marketing Cloud Next or Marketing Cloud Advanced.</td></tr></tbody></table>

## How Campaign Marketplace Connects Vendors and Partners?

Campaign Marketplace gives your partners a central place to discover campaigns and campaign resources that your company approves for partner use. A channel marketing manager creates a standard campaign, shares the campaign with partner using Sharing rules, and chooses whether partners can sign up.

Partners browse campaigns in the Campaign Marketplace component on an Experience Cloud site. Salesforce checks eligibility when a partner selects the sign-up action, rather than when the marketplace loads.

Marketing Cloud handles the execution of marketing messages and journeys through Distributed Marketing.

## Partner Eligibility and Campaign Sign-Up

The eligible partners can use:

- Partner loyalty tier
- Attributes on the partner user or account
- Available market development funds

When an eligible partner signs up, Salesforce creates a child campaign under the vendor campaign. The child campaign inherits the marketing assets from the parent campaign, and the partner becomes its owner.

Records remain isolated between partner accounts unless they’re explicitly shared.

## Parent and Child Campaigns

The vendor campaign remains the parent campaign and source for approved marketing assets. Each partner sign-up creates a separate child campaign.

Partners can edit inherited assets as part of sending a campaign. Saved reusable drafts and default asset customizations aren’t supported.

- **[Turn On Channel Marketing and Campaign Marketplace for Partners](https://help.salesforce.com/s/articleView?id=xcloud.pem_turn_on_channel_marketing_campaign_marketplace.htm&release=264.0.0&type=5)**  
    Prepare Distributed Marketing, user access, email sharing, and CMS content before partners use vendor-approved campaigns.
- **[Add Campaign Marketplace to a Partner Experience Cloud Site](https://help.salesforce.com/s/articleView?id=xcloud.pc_add_campaign_marketplace_partner_site.htm&release=264.0.0&type=5)**  
    Give partner users a site page where they can browse approved campaigns and start the campaign sign-up process.
- **[Create a Partner-Facing Campaign with Eligibility Criteria](https://help.salesforce.com/s/articleView?id=xcloud.pem_create_partner_facing_campaign.htm&release=264.0.0&type=5)**  
    Publish an approved campaign to Campaign Marketplace and control which partners qualify when they request to sign up.
- **[Sign Up for a Campaign from a Partner Experience Cloud Site](https://help.salesforce.com/s/articleView?id=xcloud.pc_sign_up_campaign_partner_site.htm&release=264.0.0&type=5)**  
    Join an eligible vendor campaign, get approved marketing assets in a child campaign, and add leads and contacts.