---
schema_version: "1"
id: 3222869121afada809d373df7c28b0513614df85547e1d7371294fe7f4790f5d
title: Marketing Cloud Engagement Push Notifications
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_push_notifications_marketing.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_push_notifications_marketing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 16718655821e44c61131d128d698751b160dbba9a5a5645960c46b4481af5653
description: Mobile Publisher uses the power of the Marketing Cloud Engagement tools Automation Studio and Journey Builder to send geolocation aware and rich media push notifications to your branded mobile app users.
products:
  - Experiences
  - Mobile App
  - Cross Cloud
release: "264"
---
# Marketing Cloud Engagement Push Notifications

Mobile Publisher uses the power of the Marketing Cloud Engagement tools Automation Studio and Journey Builder to send geolocation aware and rich media push notifications to your branded mobile app users.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-branded_apps_exp_cloud-264-0-0-production-enus/cf85363c-215e-4784-bb6a-c5c83c4e7140/images/icon_note.png)

Note A Marketing Cloud Engagement license is required to access this feature. Contact an account executive to enable push notifications.

To encourage use of your app, create and send push notifications with MobilePush.

- Use Automation Studio to schedule recurring messages, such as a monthly reminder. For more information, see [MobilePush and Automation Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_mobilepush_and_automation_studio.htm&type=5&language=en_US).
- Use Journey Builder to send push notifications such as a welcome experience or an abandoned cart reminder. For more information, see [MobilePush and Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_configuring_mobilepush_for_use_with_journey_builder.htm&type=5&language=en_US).

- **[Test Marketing Cloud Engagement Push Notifications](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_marketing_cloud_test.htm&release=264.0.0&type=5)**  
    Test Engagement push notifications by sending them to your branded Mobile Publisher app. You can specify different configurations for production and sandbox. After you set up MobilePush in Engagement, you can enable Engagement push notifications for your Mobile Publisher apps.
- **[Enable Marketing Cloud Engagement Push Notifications for Mobile Publisher Apps](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_marketing_cloud_enable.htm&release=264.0.0&type=5)**  
    After you set up MobilePush in Marketing Cloud Engagement, you can enable push notifications for your Mobile Publisher apps. You can specify different configurations for production and sandbox orgs.
- **[Mobile Publisher Fields for Push Notifications](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_marketing_cloud_fields.htm&release=264.0.0&type=5)**  
    Review the information that you gather and provide to Mobile Publisher when you configure push notifications for your app.

#### See Also

- [_Mobile Studio for Marketing Cloud Engagement_: Use MobilePush with Automation Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_use_mobilepush_with_automation_studio.htm&type=5&language=en_US)
- [_Mobile Studio for Marketing Cloud Engagement_: Send Push Notifications with Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_use_mobilepush_with_journey_builder.htm&type=5&language=en_US)
- [_Experience Cloud Video_: Send Push Notifications to Mobile Publisher Apps Using Marketing Cloud Engagement](https://salesforce.vidyard.com/watch/BxQVEXUAzEruGkPsNTrFDn)