Salesforce Docs Portal

Create a Placeholder App with Privacy Questions and Age Ratings

Create a placeholder app in your App Store Connect account.

Create a placeholder app in your App Store Connect account, and answer questions about privacy and content rights.

Important
Important Apple has introduced new requirements for some content rights information, including more granular age ratings and new ratings questions. You must update your age ratings and answer the new questions by January 26, 2026, in order to continue submitting app updates. These requirements are also enforced for apps that are privately distributed.
  1. Click My Apps.
  2. Click +, then New App.
  3. Set the platform to iOS, and fill out the required fields.
    1. Fill out the App Name, which must match the name entered in the App Store Name field in the metadata form.
    2. Set the Primary Language to the same language that you entered in the Mobile Publisher submission.
    3. Select the value in the Store Identifier field presented in Mobile Publisher as the Bundle ID.
    4. Enter Salesforce-MM-DD-YYYY for the SKU.
    Note
    Note An example for Salesforce-MM-DD-YYYY is Salesforce-07-01-2020.
  4. For the User Access, select Full Access.
  5. Click Create.
  6. Select the placeholder app that you created.
  7. In the sidebar, select App Privacy.
  8. Click Get Started.
  9. Specify data that your app collects from your company or from your third-party partners.
    To learn more about the baseline disclosures for your Experience Cloud Mobile Publisher iOS app, see App Privacy - Experience Cloud App.
    To learn about the baseline disclosures for your Salesforce Mobile Publisher iOS app, see App Privacy - Salesforce App.
  10. After you answer the app questions, click Publish in the top-right corner of the privacy page.
  11. In the Distribution tab, select the App Information section.
  12. Select Edit next to App Age Ratings and answer all the seven steps listed. Generally, the default answer is No to most of the questions, but your app’s needs can be different. We recommend you pay special attention to the Capabilities and the Wellness or Medical sections.
  13. Select Done.
  14. Navigate to the TestFlight tab.
    Note
    Note The TestFlight steps that follow are for private distribution only. For public distribution, test user credentials are entered in a separate step. Note that the final step about declaring regulated medical device status applies to all distributions.
  15. Select Test Information.
  16. Navigate to Beta App Review Information.
  17. In the Sign-In Information section, enter your test or demo user credentials.

    The test or demo user credentials must meet these requirements:

    1. Ensure the credentials can log in to the submitted sandbox Experience Cloud site URL.
      • If using production environment credentials, enter PRODUCTION in the Review Notes field in App Store Connect.
      • If using sandbox environment credentials, enter SANDBOX in the Review Notes field in App Store Connect.
    2. Disable two-factor authentication and single sign-on (SSO) for this user by specifying IP address ranges:
      • Clone the Salesforce user profile for the Apple Reviewer test user.
      • Add the login IP range from 1.1.1.1 to 255.255.255.255 for that profile.

      This limits the change to only this user without affecting others. See Restrict Login IP Ranges in Profiles for more information.

    3. Keep credentials valid for all app updates.

      Apple attempts to log in during each approval process. Invalid credentials delay app delivery.

  18. Click Save.
  19. Click the App Store tab and go to App Review Information.
  20. Select Sign-in required and enter the same test user credentials.
  21. Save your changes.
  22. If your app falls under the Health & Fitness or Medical category, or references medical or treatment information, declare your app's regulated medical device status.
    1. In App Store Connect, navigate to App Information and select Declare Regulatory Status.
    2. Indicate whether your app is a regulated medical device.
    3. If your app is a regulated medical device, provide the required documentation, including contact details, safety information, and any applicable regulatory clearance documentation.

    For more information, see Declare Regulated Medical Device Status in the Apple documentation.

    Important
    Important This requirement applies to apps distributed in the US, UK, or EEA that provide diagnosis, treatment, or monitoring functionality. Existing apps must comply by early 2027 or lose the ability to submit updates.