---
schema_version: "1"
id: 62502d071738342dfbb692b28a0df95f882189228385c957c24fe3e779c822dd
title: Set Up Distribution and External Client Apps
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_exp_distribution_delegated.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_delegated.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2d7da5bdb1f0823f7f774868da67990d3e212254dcb57557dbbe9c0d01a911b2
description: Your branded app is published via your developer account either publicly or privately.
products:
  - Experiences
  - Mobile App
  - Cross Cloud
release: "264"
---
# Set Up Distribution and External Client Apps

Your branded app is published via your developer account either publicly or privately.

- **[Set Up Distribution for iOS](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_ios.htm&release=264.0.0&type=5)**  
    Prepare your branded app for distribution on the Apple App Store, either publicly to all users or privately through Apple Business Manager to users within your organization.
- **[Set Up Distribution for Android](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_android.htm&release=264.0.0&type=5)**  
    Prepare your branded app for distribution on Google Play. You can distribute the app either publicly on the public Google Play Store or privately through Managed Google Play to users within your organization.
- **[Set Up a Binary Handoff Project for Experience Cloud Apps](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_create_bh_project.htm&release=264.0.0&type=5)**  
    Use the binary handoff distribution method to have Salesforce build your app and provide you with the binary file (.ipa or .aab) for manual signing and distribution. This method is ideal for organizations with security protocols that require in-house code signing or specific internal distribution processes. Use the binary handoff distribution when you’re certain you don’t want to change the distribution method, because you can't change it to fully managed or binary upload.
- **[Unlisted Option for iOS App Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_delegated_unlisted.htm&release=264.0.0&type=5)**  
    Learn about unlisted app distribution, an alternative to the traditional public and private app distribution options. Unlisted app distribution is sometimes appropriate for apps that were rejected from App Store public distribution.
- **[Set Up a New External Client App (ECA) in Mobile Publisher](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_eca_create.htm&release=264.0.0&type=5)**  
    Start setting up an external client app (ECA) for your mobile app after completing the Set Up the Mobile App step in Mobile Publisher. Don’t create your external client app in the External Client App manager (accessed through Setup). Create your ECA in Mobile Publisher instead.