---
schema_version: "1"
id: ae0155f2b9a7153ae1d016d9663357b5243cf1dbc86e92262a7f7c672dd71c07
title: App Tracking Transparency (iOS)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_exp_app_tracking_transparency.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_app_tracking_transparency.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2cbb767880f5d7ef4da06020b702acbd4647df632c1a4a08a8752291e2e35ace
description: Learn about Apple's new policy on app tracking transparency.
products:
  - Experiences
  - Mobile App
  - Cross Cloud
release: "264"
---
# App Tracking Transparency (iOS)

Learn about Apple's new policy on app tracking transparency.

## What Is App Tracking Transparency, and Why Is it Important?

App tracking transparency is the act of being honest and up-front with app users about their data that's collected and what it’s used for. To avoid user distrust and to be more specific about data collection and use, Apple introduced a new policy that requires app publishers to comply with its principles of app tracking transparency.

To track users, app publishers are required to request then receive consent from users through their AppTrackingTransparency framework. Apple’s definition of tracking is broad and subject to change, so for more information, see [Apple’s User Privacy and Data Use](https://developer.apple.com/app-store/user-privacy-and-data-use/).

## How Do I Know When to Request User Permission?

App publishers must ask for user permission for a broad range of actions, including:

- Sharing device location data with third parties
- Displaying targeted advertisements in your app based on data collected from a third party
- Sharing emails or any sort of ID with a third-party advertising network

See [Apple’s User Privacy and Data Use](https://developer.apple.com/app-store/user-privacy-and-data-use/) for more information.

## How Can I Track User Responses?

After a user responds to the permission request, the Mobile Publisher app stores their preference in a cookie. This cookie is assigned the Experience Site domain and can be accessed by server-side code. You can then take action based on the user’s preferences.

The attributes of the cookie are:

```
version: 1.0
   domain: <community domain>
    path: “/”
    name: “UserTrackingPermission”
    value: “TRUE/FALSE”
    secure: TRUE
    expires: <One year from the date created>
  
```