---
schema_version: "1"
id: 389f2c0f78907b7ff34a7c23ef6c947b0996c4d53a60bad9d766d8727719d22b
title: Set Up Distribution and External Client Apps
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_distribution_delegated.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_delegated.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 516ce65e1ed2f93ea3f5b81573d7310aa50d9ea09e74f275796639ace73aee36
description: Your branded app is published via your developer account either publicly or privately.
products:
  - Mobile App
  - Cross Cloud
release: "264"
---
# Set Up Distribution and External Client Apps

Your branded app is published via your developer account either publicly or privately.

- **[Set Up Public Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_delegated_public.htm&release=264.0.0&type=5)**  
    Set up your branded app to be published through your developer account to the public Apple App Store or Google Play.
- **[Set Up Private Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_delegated_private.htm&release=264.0.0&type=5)**  
    You manage distribution of your branded app through your developer account privately. Your branded app is only accessible to your end users privately, and isn’t publicly available on the Apple App Store or Google Play.
- **[Create a Binary Handoff Project for the Salesforce Mobile App](https://help.salesforce.com/s/articleView?id=xcloud.s1_branded_apps_create_bh_project.htm&release=264.0.0&type=5)**  
    Use the binary handoff distribution method to have Salesforce build your app and provide you with the binary file (.ipa or .aab) for manual signing and distribution. This method is ideal for organizations with security protocols that require in-house code signing or specific internal distribution processes. Use the binary handoff distribution when you’re certain you don’t want to change the distribution method, because you can't change it to fully managed or binary upload.
- **[Unlisted Option for iOS App Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_delegated_unlisted.htm&release=264.0.0&type=5)**  
    Learn about unlisted app distribution, an alternative to the traditional public and private app distribution options. Unlisted app distribution is sometimes appropriate for apps that were rejected from App Store public distribution.