---
schema_version: "1"
id: d57b58194e676115d0b09e82b70fe3f4b12319a0784b3a54ac46414d321ccc5b
title: App Distribution
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_distribution.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fc0d7db290e0f0b6a8bad9129da0cc9a78d5426041dbd73f9862f10bc5a060cd
description: Choose how you want to get your app into the hands of your users.
products:
  - Experiences
  - Mobile App
  - Cross Cloud
release: "264"
---
# App Distribution

Choose how you want to get your app into the hands of your users.

Deciding on how you want to manage the release and distribution of your app is an important step. Mobile Publisher offers App Distribution Methods and App Distribution Types to help your org manage the release and distribution of your app, your way.

Your apps can be distributed to end users either publicly or privately via different channels per platform according to Apple and Google guidelines.

As an app developer, Salesforce complies with Apple and Google distribution guidelines.

- App Distribution Methods:
    - Binary Handoff: Salesforce builds the app binary and provides it to you. You handle the resigning process of the binary, submitting the store listing information, and managing the release of the app.
    - Binary Upload: Salesforce builds and uploads the app to your store account. You submit the store listing information (screenshots, description, and so on) and manage the release of the app.
    - Fully Managed: Salesforce builds, releases, and manages the lifecycle of the app.
- App Distribution Types:
    - Public Distribution: Your branded app is published via your developer account to the public Apple App Store or Google Play.
    - Private Distribution: You manage distribution of your branded app via your developer account privately. Your branded app is only accessible to your end users privately, and isn’t publicly available on the Apple App Store or Google Play.

- **[Plan Your App Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_scope.htm&release=264.0.0&type=5)**  
    Before you set up your branded app, decide how Salesforce manages the release process and who your app is available to. These two decisions (your distribution method and your distribution type) shape every step of your setup.
- **[App Distribution Type Considerations](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_considerations.htm&release=264.0.0&type=5)**  
    Choose the right distribution type based on your use case and Apple and Google guidelines. As an app developer, Salesforce complies with Apple and Google distribution guidelines, and violating the guidelines can cause Apple or Google to reject your branded app.
- **[Set Up Distribution and External Client Apps](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_delegated.htm&release=264.0.0&type=5)**  
    Your branded app is published via your developer account either publicly or privately.
- **[Change Distribution Types](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_change_type.htm&release=264.0.0&type=5)**  
    Consider the impact of changing the distribution type for your branded app.
- **[Change Distribution Account](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_exp_distribution_change_account.htm&release=264.0.0&type=5)**  
    You may have to change your distribution account if you need to change the developer account associated with your distribution type.