---
schema_version: "1"
id: 32ef692eaacf41a6b83ec97ae4bfcda6ecf9776f297f2f3c05b518a4a4e2b902
title: Most Common Reasons for App Store Rejections
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/branded_apps_app_store_reject.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_app_store_reject.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d93c8a9b09a7d2a91840d2ec87eadd93bc0dbad8bf795a4802b737e1d4764e65
description: Here’s some suggestions to help prevent your iOS app from getting rejected by Apple reviewers.
products:
  - Mobile App
  - Cross Cloud
release: "264"
---
# Most Common Reasons for App Store Rejections

Here’s some suggestions to help prevent your iOS app from getting rejected by Apple reviewers.

- Section 3.2 of Apple’s [App Store Review Guidelines](https://developer.apple.com/app-store/review/guidelines/#business) is a commonly cited reason for App Store rejection. If section 3.2 was the reason for your app’s rejection, consider Apple’s [unlisted app distribution](https://developer.apple.com/support/unlisted-app-distribution) option.
    
    For more information on the unlisted app distribution option, see [Unlisted Option for iOS App Distribution](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_distribution_delegated_unlisted.htm&release=264.0.0&type=5 "Learn about unlisted app distribution, an alternative to the traditional public and private app distribution options. Unlisted app distribution is sometimes appropriate for apps that were rejected from App Store public distribution.").
- Ensure the credentials that you provided for Apple reviewers to test with are always valid. For more information, see step 13 in [Create a Placeholder App](https://help.salesforce.com/s/articleView?id=xcloud.branded_apps_gather_ios_empty_app.htm&type=5&language=en_US).
- Ensure that the screenshots you’re submitting for iPhone and iPad show the app in use.
    - Ensure that the screenshot for the device is taken on that specific device. For example, don’t use a screenshot for the 12.9 inch (32.766 cm) iPad that was taken on an iPhone and stretched out.
    - Ensure that the screenshots are from the actual branded app or from the Publisher Playground app. Don’t take screenshots of your org in a mobile web browser, such as Safari, Chrome, or Firefox.
- Ensure that you’re not entering in other mobile services names, such as Apple, Google, or Android, in the store descriptions, app name, or screenshots.
    - Ensure that the content within the app doesn’t contain any mobile services names such as Apple, Google, or Android.
- Ensure that you’re not entering in non-production ready terms, such as beta or test, in your store description, app name, or screenshots.
- If your app is going to be published to the App Store publicly, don’t enter in audience-specific language in your store description, app name, or screenshots. An example of specific language is employee, customer, or internal.
- If your app is available in China, make sure to enter the app’s Internet Content Provider (ICP) Filing Number in your App Store Connect account. For more information, see the “Availability in China mainland” section of [App information](https://developer.apple.com/help/app-store-connect/reference/app-information) in _App Store Connect Help_.

#### See Also

- [App Store Review Guidelines (Apple)](https://developer.apple.com/app-store/review/guidelines/#design)