---
schema_version: "1"
id: bdc3130468a65d88b41fdec8948efd62f7fcbd5f4b3a9fd473fcff328d67817b
title: Included Features in Salesforce Foundations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/base_features.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.base_features.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2b2e87b6f3a43b5eb33572ac846dd3c56439006cfc5a979c5db9eaf8e023084b
description: Explore the features that come with Salesforce Foundations.
products:
  - Cross Cloud
release: "264"
---
# Included Features in Salesforce Foundations

Explore the features that come with Salesforce Foundations.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <a href="https://help.salesforce.com/s/articleView?id=xcloud.base_editions.htm&amp;release=264.0.0&amp;type=5" title="Salesforce Foundations is included in supported editions of select Salesforce Clouds. This topic provides information about the editions and Clouds that support Foundations.">View supported editions.</a></td></tr></tbody></table>

## Marketing

Reach new audiences and engage with people who follow your brand. With the Marketing app, get streamlined access to powerful tools such as flows and segments that help you build effective campaigns.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-base-264-0-0-production-enus/cd97a2ff-8dc4-4a9d-a8f3-2c94cb4fdc33/images/icon_note.png)

Note Marketing for Salesforce Foundations availability varies per region. Contact your Salesforce account executive for more information.

Salesforce Foundations includes these Marketing features.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e72">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e75">How You Use It</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e78">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Campaigns</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Plan and measure the effectiveness of your marketing efforts.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_marketing.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Promote My
                  Business</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Landing Pages and Forms</td>

            <td data-label="How You Use It" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Create promotional pages for campaign content or calls to action.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_content_form_create.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Create and Manage Forms</a>
              </p>
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Create and Manage a Landing Page</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/lead-generation-with-marketing" target="_blank"><em>Trailhead: </em>Lead Generation with Marketing Cloud Signup Forms</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Segments</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Categorize your customers and improve marketing engagement. </td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_marketing_segment_reference.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Marketing
                Segments</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">List Sends</td>

            <td data-label="How You Use It" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Send emails directly from your Contact and Lead lists, without creating a
              segment first.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_marketing.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Promote My
                  Business</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Flows and Flow Templates</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Use flows to automate content distribution and data collection for your
              campaigns.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_marketing.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Promote My
                  Business</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_flows_concepts.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>How Campaigns and Flows
                  Work Together</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Einstein Send Time Optimization (STO)</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Make sure messages reach customers when they’re most likely to
              engage.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_esto.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Model Card: Einstein Send
                Time Optimization</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">People Scoring</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Evaluate and score contacts and leads based on how likely they are to
              buy from you.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_parent.htm&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>People Scoring</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e72 ">Web Tracking</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e75 ">Track visitor activities and engagement across your web
              pages.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e78 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_tracking_parent.htm&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Configure Web
                Tracking</a>
            </td>

          </tr>
        </tbody>
      </table>

## Commerce

Boost your sales with direct-to-consumer (D2C) online stores. Take advantage of the store templates to create and customize your store. Define customer experiences, including search, carts, and checkouts. Get paid faster. When an opportunity closes, you can generate secure payment links for customers from the Sales Opportunity page.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-base-264-0-0-production-enus/cd97a2ff-8dc4-4a9d-a8f3-2c94cb4fdc33/images/icon_note.png)

Note Commerce for Salesforce Foundations availability varies per region. Contact your Salesforce account executive for more information. Pay Now isn't available to Salesforce customers in India, Brazil, or Japan.

Salesforce Foundations includes these Commerce features. Refer to the D2C content only for the resources provided.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
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        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e301">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e304">How You Use It</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e307">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e301 ">
              <p style="margin-bottom:0;" dir="ltr">Storefront*</p>
            </td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e304 ">Create a seamless shopping experience across mobile and web. Launch your D2C
              online store with easy, guided steps.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e307 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sf.comm_use_template.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help:</em> Create a Commerce
                  Store</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/b2b2c-commerce-basics" target="_blank">Trailhead: Salesforce Commerce Basics</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e301 ">Pay Now</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e304 ">Create secure payment processing for your opportunities.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e307 "><a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-pay-now-quick-look" target="_blank"><em>Trailhead: </em>Salesforce Pay Now</a>
              (see Pay Now with Salesforce Starter)</td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e301 ">
              <p style="margin-bottom:0;" dir="ltr">Search and SEO*</p>
            </td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e304 ">Drive more traffic to your D2C online store and make sure customers can
              easily find products.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e307 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=commerce.comm_search_setup.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Store Search</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=commerce.comm_seo.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>SEO for
                  Commerce</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

\*This feature will be available later this year.

## Data Cloud

Salesforce Foundations comes with Data Cloud ‌to unify your data, power your segmentation, and make sure your structured and unstructured data is integrated and AI-ready. Additionally, Data Cloud helps you manage marketing consent data and create targeted audiences for campaigns. It also powers features so you can send online store order confirmation emails and marketing messages.

Salesforce Foundations includes these Data Cloud features.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e425">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e428">How You Use It </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e431">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e425 ">Segmentation</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e428 ">Break down your data to understand, target, and analyze your
              customers.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e431 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sf.c360_a_create_segments.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help:
                  </em>Segmentation</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation" target="_blank"><em>Trailhead: </em>Segmentation and
                  Activation</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e425 ">Unified Profile</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e428 ">Consolidate data into one view to better understand and engage with your
              customers. </td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e431 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Unify Source
                Profiles</a>
            </td>

          </tr>
        </tbody>
      </table>

## AI Agents

Agents are goal-oriented, autonomous AI assistants that perform tasks and business interactions so your teams can focus on high-value work. With Salesforce Foundations, you get a [set of agent conversations](https://help.salesforce.com/s/articleView?id=xcloud.base_considerations_allocations.htm&type=5&language=en_US) to get started with Agentforce for Sales and Agentforce for Service.

  
| Feature | How It Helps You | Resources |
| --- | --- | --- |
| Sales Coach | Intelligently gives reps personalized, actionable, and stage-specific feedback on their sales pitch or role-play session. | [_Salesforce Help:_ Sales Coach Agent](https://help.salesforce.com/s/articleView?id=sales.sales_agents_coach_parent.htm&type=5&language=en_US) |
| Sales Development Agent | Intelligently engages leads with personalized content, answers common questions, and schedules meetings. | [_Salesforce Help:_ Agentforce SDR](https://help.salesforce.com/s/articleView?id=sales.sales_agent_sdr_parent.htm&type=5&language=en_US) |
| Service Agent | Intelligently supports your customers with common inquiries and escalates complex issues. | [_Salesforce Help:_ Agentforce Service Agent](https://help.salesforce.com/s/articleView?id=service.service_agent_overview.htm&language=en_US) |

## Service

Provide personalized support to your customers, improve agent productivity, and deliver faster resolutions. Track customer support issues, share helpful information, and communicate with customers directly from your CRM. Each activity with your customers is available for reference so you or anyone on your service team can jump in with the most up-to-date information to help your customers.

Salesforce Foundations includes these Service features.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e613">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e616">How You Use It</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e619">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e613 ">Foundations Service Console</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e616 ">Track customer support issues, share helpful information, and communicate
              with customers directly from your CRM. </td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e619 ">
              <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_service.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help:</em> Solve Customer Issues
                Faster</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e613 ">Knowledge Management</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e616 ">Save time searching for information and provide accurate help articles to
              your customers.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e619 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=service.knowledge_whatis.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Create a Knowledge Base
                  with Salesforce Knowledge</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/lightning-knowledge-basics" target="_blank"><em>Trailhead: </em>Knowledge Basics for Lightning
                  Experience</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e613 ">Omni-Channel Routing</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e616 ">Assign cases to the right agents based on availability and
              expertise.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e619 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=service.omnichannel_route_work.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Route Work with
                  Omni-Channel</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/omni-channel-lex" target="_blank"><em>Trailhead:</em> Omni-Channel for Lightning
                  Experience</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e613 ">Email-to-Case</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e616 ">Track email conversations related to customer support cases.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e619 ">
              <a href="https://help.salesforce.com/s/articleView?id=service.support_email_to_case_threading.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Email-to-Case
                Threading</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e613 ">Macros</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e616 ">Complete repetitive or complex tasks with one click.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e619 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=service.macros_def.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Automate Repetitive Tasks
                  with Macros</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/macros-quick-look-for-agents" target="_blank"><em>Trailhead: </em>Macros for
                  Agents</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

## Sales

Take advantage of the same sales features that you already have. Manage your leads, opportunities, and customer interactions in the Sales Console. Efficiently track tasks and use forecasting tools for informed decision-making. Take control of your entire sales pipeline, from prospecting to closing.

Salesforce Foundatiosn includes these Sales features.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e781">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e784">How You Use It</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e787">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Opportunity management</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Manage your sales deals that are in progress.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sales.opportunities.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help:</em>
                  Opportunities</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/leads_opportunities_lightning_experience" target="_blank"><em>Trailhead: </em>Leads and
                  Opportunities</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Account management</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Store contact information about the groups or companies that you do business
              with.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sales.accounts.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Accounts</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/accounts_contacts_lightning_experience" target="_blank"><em>Trailhead: </em>Accounts and
                  Contacts</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Contact management</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Store information about people who you do business with. </td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sales.contacts_overview.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Contacts</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/accounts_contacts_lightning_experience" target="_blank"><em>Trailhead:</em> Accounts and
                  Contacts</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Lead management</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Track information about your potential customers.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=sales.leads_def.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Leads</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://trailhead.salesforce.com/content/learn/modules/leads_opportunities_lightning_experience" target="_blank"><em>Trailhead: </em>Leads and
                  Opportunities</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Email Builder Lite</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Create and send batch emails to your Sales contacts and leads directly from a List view.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_marketing.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Promote My
                  Business</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e781 ">Invoice generation</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e784 ">Create and manage invoices directly within your existing
              workflow.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e787 ">
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_sales.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Close More Deals</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

## User Interface Improvements

Salesforce Foundatiosn includes these apps and user interface features.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e983">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e986">How You Use It</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d3385e989">Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e983 ">Home app</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e986 ">Keep up with recent activity and personalize cards that appear to quickly
              access the most important things to you. Get activity suggestions to boost
              productivity.</td>

            <td data-label="Resources" dir="ltr" class="slds-cell-wrap" rowspan="4" style="vertical-align:top;" headers="d3385e989 ">
              <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_get_started.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Getting
                Started</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e983 ">Vertical navigation bar</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e986 ">Switch between apps more easily for an improved navigation
              experience.</td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e983 ">Accounts app</td>

            <td data-label="How You Use It" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e986 ">
              <p dir="ltr">Use accounts to store information about customers or individuals you do
                business with.</p>
              <p style="margin-bottom:0;" dir="ltr">Salesforce Foundations provides a dedicated app for accounts, which you can add
                to the vertical navigation bar.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e983 ">Contacts app</td>

            <td data-label="How You Use It" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e986 ">
              <p dir="ltr">Use contacts to store information about the people you do business with.
                Contacts are most often associated with an account but can also be associated with other
                records such as opportunities.</p>
              <p style="margin-bottom:0;" dir="ltr">Salesforce Foundations provides a dedicated app for contacts, which you can add
                to the vertical navigation bar.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e983 ">Quick Settings</td>

            <td data-label="How You Use It" dir="ltr" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e986 ">Access the most frequently used setup tools or access other advanced
              options.</td>

            <td data-label="Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d3385e989 ">
              <p dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.easy_setup_practices.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help: </em>Setup Best
                  Practices</a>
              </p>
              <p style="margin-bottom:0;" dir="ltr">
                <a href="https://help.salesforce.com/s/articleView?id=xcloud.base_easy_access.htm&amp;release=264.0.0&amp;type=5" title="Salesforce Foundations navigation makes it simpler and faster to find the information and tasks you need. It’s important that you understand some key differences between standard Salesforce navigation and Salesforce Foundations navigation.">Simplified Navigation and Easy Access to Important
                  Tasks: Quick Settings</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>