---
schema_version: "1"
id: e1dffd2303e6ac95bc1d0e5b7d202c7040ab83b2ffd96cc6eac47c50627fc3f5
title: Target Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/airr_target_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.airr_target_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d7f5c0836cb16c2d1609e3c6a190ac6fcf3cfd3daaaaeaa4b4f2f4ebbd5071c6
description: AI Relationship Research is designed for anyone who needs to better understand the people and organizations connected to a Salesforce record and act on those connections.
products:
  - Cross Cloud
release: "264"
---
# Target Audience

AI Relationship Research is designed for anyone who needs to better understand the people and organizations connected to a Salesforce record and act on those connections.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-ai_relationship_research-264-0-0-production-enus/e8a67f6d-976f-4c49-88aa-357807c9081e/images/icon_note.png)

Note This table lists the most common personas. Additional personas may apply depending on the product area, implementation approach, or specific use case.

 
| Persona | How they use AI Relationship Research |
| --- | --- |
| Account executives and sales reps | Research accounts and contacts before calls, identify warm introduction paths to decision-makers, and build engagement strategy to accelerate deal close. |
| Sales development representatives | Qualify leads faster by understanding their professional network, prior employers, and organizational affiliations. |
| Relationship managers and advisors | Research household members, key executives, and organizational connections to prepare for client meetings and identify opportunities to deepen existing relationships. |
| Account-based marketers | Research buying group members to understand their backgrounds, roles, and affiliations, and tailor campaign messaging accordingly. |
| Service and account management teams | Understand the people and organizations involved in a case or renewal to provide more informed, personalized support and identify expansion opportunities. |