---
schema_version: "1"
id: eea66995900d0f311cee6142d6640425ca2fc0027bbc3a367097b7633b245e7d
title: Key Benefits of AI Relationship Research
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/airr_key_benefits.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.airr_key_benefits.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 29e8a3fab861a121e070ec892791b97ac24a2df4342a40aa1cdb183af0fcf24e
description: AI Relationship Research surfaces hidden connections, replaces manual research, and enables you to act on relationship insights without leaving Salesforce.
products:
  - Cross Cloud
release: "264"
---
# Key Benefits of AI Relationship Research

AI Relationship Research surfaces hidden connections, replaces manual research, and enables you to act on relationship insights without leaving Salesforce.

- Uncovers hidden connections: Surfaces relationships that are difficult to find through manual search, such as former colleagues, board members, investors, industry associations, and mutual contacts.
- Replaces manual research: Instead of switching between CRM tabs, external documents, and public web content, AI Relationship Research consolidates everything into one place.
- Prioritizes what matters: Finds the top eight most important connections that can help you influence decisions.
- Drives immediate action: From the relationship graph, you can create CRM records and ask follow-up questions in Agentforce.
- Stays embedded in your flow: AI Relationship Research resides on the record pages you work from, with no separate app or portal required.
- Adapts to your organization: Admins can configure which object types to research, which data sources to search, and which relationship types to prioritize.