---
schema_version: "1"
id: a1f9aa623b5a1c393fa976ee984557f8ab04f53bb4c0ed8eb994f287c3244070
title: AI Relationship Research Data Sources
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/airr_data_sources.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.airr_data_sources.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 54daf211b45856742fa8dbd550684340d2da60e865410d1f698d764adc756bf1
description: "AI Relationship Research draws from three independent data source categories: public web search, internal Salesforce CRM records, and Data 360 objects and data libraries."
products:
  - Cross Cloud
release: "264"
---
# AI Relationship Research Data Sources

AI Relationship Research draws from three independent data source categories: public web search, internal Salesforce CRM records, and Data 360 objects and data libraries.

Each source contributes a different type of relationship evidence, and they work together to build the most complete picture of your target record's relationship network. Configuring additional sources expands the depth and quality of the insights AI Relationship Research surfaces.

- Web search: If you’ve enabled Data 360, the Web search retriever is available by default. The feature uses Bright Data as a subprocessor for web search.
- CRM records: AI Relationship Research searches over Account and Contact records in the org. This search is always on and requires no extra setup.
- Data 360 search: Requires one or more configured search retrievers to surface relationships and evidence from any configured DMO. See [Retrieve Data](https://help.salesforce.com/s/articleView?id=data.c360_a_ai_retriever.htm&type=5&language=en_US) and [Manage Retrievers](https://help.salesforce.com/s/articleView?id=data.c360_a_ai_retriever_version.htm&type=5&language=en_US).

The relationship graph uses edge styles to distinguish how relationships are identified. See [Edges](https://help.salesforce.com/s/articleView?id=xcloud.airr_relationship_graph.htm&release=264.0.0&type=5 "The relationship graph is the primary way you interact with AI Relationship Research, displaying up to eight related people and organizations as nodes around your target record.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Data Source Comparison">
      <caption>Data Source Comparison</caption>
      <colgroup>
        <col style="width:27.27272727272727%">
        <col style="width:36.36363636363637%">
        <col style="width:18.181818181818183%">
        <col style="width:18.181818181818183%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2856e76">Source</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2856e79">Setup required</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2856e82">Edge style</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2856e85">Source icon</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Source" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e76 ">Public web</td>

          <td data-label="Setup required" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e79 ">
            <p>Data 360 license </p>
            <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;type=5&amp;language=en_US" target="_blank">Data 360 Editions and Licenses</a>.</p>
          </td>

          <td data-label="Edge style" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e82 ">Dotted</td>

          <td data-label="Source icon" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e85 ">Web icon</td>

        </tr>
        <tr class="">
          <td data-label="Source" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e76 ">Internal CRM records</td>

          <td data-label="Setup required" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e79 ">None. Included by default.</td>

          <td data-label="Edge style" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e82 ">Solid</td>

          <td data-label="Source icon" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e85 ">CRM icon</td>

        </tr>
        <tr class="">
          <td data-label="Source" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e76 ">Data 360 objects and files</td>

          <td data-label="Setup required" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e79 ">
            <ul>
              <li>Data 360 license</li>

              <li>Search retrievers</li>

            </ul>
            <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;type=5&amp;language=en_US" target="_blank">Data 360 Editions and Licenses</a>, <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_retriever.htm&amp;type=5&amp;language=en_US" target="_blank">Retrieve Data</a>, and <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_retriever_version.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Retrievers</a>.</p>
          </td>

          <td data-label="Edge style" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e82 ">Dotted</td>

          <td data-label="Source icon" class="slds-cell-wrap" style="vertical-align:top;" headers="d2856e85 ">Data 360 icon</td>

        </tr>
      </tbody>
    </table>

- **[Public External Search](https://help.salesforce.com/s/articleView?id=xcloud.airr_public_web_search.htm&release=264.0.0&type=5)**  
    AI Relationship Research searches the public web to discover relationships not yet captured in your CRM.
- **[Internal CRM Records](https://help.salesforce.com/s/articleView?id=xcloud.airr_internal_crm_records.htm&release=264.0.0&type=5)**  
    AI Relationship Research searches the Accounts and Contacts in your Salesforce org to identify and analyze potential relationships from the people and organizations already in your org.
- **[Data 360 Objects and Documents](https://help.salesforce.com/s/articleView?id=xcloud.airr_data_360.htm&release=264.0.0&type=5)**  
    For orgs with Data 360, AI Relationship Research can search data model objects (DMOs).