---
schema_version: "1"
id: af09c04bc1352086ad44dc59f33f4953e8d16d441c8e1ac2abfe3ff0fc4b3742
title: Einstein Features and Data Usage in Salesforce and Lightning Platform
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/admin_einstein_features_data_usage_sales_service.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.admin_einstein_features_data_usage_sales_service.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dea85c2eb47f17d852ede7d8aa0fb396b1cd0bdd4ce2a71816c4ffd3ddae8dc8
description: As an Einstein customer, it’s important for you to know what data is being used in Lightning Platform Einstein features. This table lists the data that is used by each feature.
products:
  - Salesforce Platform
  - Cross Cloud
release: "264"
---
# Einstein Features and Data Usage in Salesforce and Lightning Platform

As an Einstein customer, it’s important for you to know what data is being used in Lightning Platform Einstein features. This table lists the data that is used by each feature.

The table lists the customer data that’s submitted by the customer to Salesforce services as defined in the [Main Services Agreement (MSA)](https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Salesforce_MSA.pdf). The table also indicates which features use global models trained on customer data. These models look for aggregated trends across multiple Salesforce customers. If an Einstein feature uses a global model, the customer can opt out of the global model and have control over whether their data contributes to global models. For more information on how to control how your data is used, see [Manage Salesforce Access to Customer Data](https://help.salesforce.com/s/articleView?id=ai.generative_ai_consent_optout.htm&type=5&language=en_US).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:20%">
        <col style="width:20%">
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      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d113012e55">Product</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d113012e58">Feature</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d113012e61">Customer Data and salesforce objects used</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d113012e64">usage data used</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d113012e67">global model used</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d113012e55 ">Einstein for Platform</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Prompt Builder</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Any selected by template author</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein for Flow</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Custom objects and custom fields</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d113012e55 ">Einstein Predictions</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Prediction Builder</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Data selected by customer</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Recommendation Builder</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Data selected by customer</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="3" style="vertical-align:top;" headers="d113012e55 ">Einstein Search</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein AI-Generated Search Answers</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Knowledge</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">Knowledge search terms, knowledge search results (record IDs, query and document
            matching metadata), and knowledge article metadata.</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Search</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">N/A</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">Search terms, search results (record IDs, query and document matching metadata,
            and user-MRU and document matching metadata), and org metadata. See <a href="https://help.salesforce.com/s/articleView?id=ai.search_es_data_use.htm&amp;type=5&amp;language=en_US" target="_blank">How Does Einstein Search Use My Data</a>.</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">Yes</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Search for Knowledge</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">N/A</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">Knowledge search terms, knowledge search results (record IDs, query and document
            matching metadata, and user-MRU and document matching metadata), and knowledge article
            metadata. See <a href="https://help.salesforce.com/s/articleView?id=ai.search_es_for_knowledge_enable.htm&amp;type=5&amp;language=en_US" target="_blank">Enable Einstein Search for Knowledge</a>.</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">Yes</td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="5" style="vertical-align:top;" headers="d113012e55 ">Einstein Vision and Language</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Image Classification</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Data selected by customer</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Intent</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Data selected by customer</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Object Detection</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Data selected by customer</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein OCR</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Model is pre-trained. Customer data isn’t used.</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e58 ">Einstein Sentiment</td>

          <td data-label="Customer Data and salesforce objects used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e61 ">Model is pre-trained. Customer data isn’t used.</td>

          <td data-label="usage data used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e64 ">N/A</td>

          <td data-label="global model used" class="slds-cell-wrap" style="vertical-align:top;" headers="d113012e67 ">No</td>

        </tr>
      </tbody>
    </table>