---
schema_version: "1"
id: 230f0be4fdea067987f69c6a5cd3abd25dea4efbe5e3af2219ce2ef358fcdf7e
title: Allow Customers to Opt Out of Emails
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/Essentials_unsubscribe.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.Essentials_unsubscribe.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 81451b2d51984293f848c3405930b9fb5a87bcd9faba29370e1ab39d837da822
description: Give customers the choice to opt out of marketing emails. Flow builder logs a lead or customer's unsubscribe request in Salesforce. Process Builder launches the Flow when there’s a new unsubscribe request.
products:
  - Cross Cloud
release: "264"
---
# Allow Customers to Opt Out of Emails

Give customers the choice to opt out of marketing emails. Flow builder logs a lead or customer's unsubscribe request in Salesforce. Process Builder launches the Flow when there’s a new unsubscribe request.

Build your email opt-out flow and process with these steps.

1. **[Complete Pre-Work for the Email Opt-Out Flow](https://help.salesforce.com/s/articleView?id=xcloud.essentials_ubsubscribe_prework.htm&release=264.0.0&type=5)**  
    Create one queue, activate two fields, and connect your support email address before building your Flow.
2. **[Create an Email Opt Out Flow](https://help.salesforce.com/s/articleView?id=xcloud.essentials_unsubscribe_flow_builder.htm&release=264.0.0&type=5)**  
    Create a Flow that lets leads and contacts unsubscribe from your email campaigns.
3. **[Create a Process to Trigger the Email Opt Out Flow](https://help.salesforce.com/s/articleView?id=xcloud.essentials_unsubscribe_process.htm&release=264.0.0&type=5)**  
    You created a Flow to check the Email Opt Out box when leads and contacts unsubscribe. Now tell the system to launch that Flow when a new case enters the Unsubscribe Requests queue.