---
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title: Overview
collection: admin
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sfdo/264-0-0/ip_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=sfdo.ip_overview.htm&release=264.0.0&type=5
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description: Salesforce.org Insights Platform Data Integrity helps you format, update, and maintain your constituent's data. This critical data includes a large volume of contacts and addresses, all of which must be maintained accurately and robustly.
products:
  - Nonprofit
release: "264"
---
# Overview

Salesforce.org Insights Platform Data Integrity helps you format, update, and maintain your constituent's data. This critical data includes a large volume of contacts and addresses, all of which must be maintained accurately and robustly.

Data Integrity works in conjunction with [Nonprofit Success Pack (NPSP)](https://help.salesforce.com/s/articleview?id=sfdo.nonprofit_success_pack.htm) to help you manage and leverage data for interaction with your donors.

Successful fundraising activities rely on the preparedness of your data, regardless of whether you are running an online campaign or using direct mail. Duplicate records and outdated addresses undermine effort and impact the efficacy of your team. Data Integrity helps normalize your data to effectively manage nonprofit activities, increase accuracy of your reports, and benefit from direct cost savings.

Data Integrity enables you to:

Foster an Agile Data Culture

Create and maintain accurate and up-to-date data. Use clean data to drive effective change, achieve positive results, and make decisions faster.

Standardize Constituent Addresses

Achieve higher postal delivery success rates by standardizing mailing addresses to use the USPS postal standard format.

Update Stale Addresses

Keep up with your donors by pulling in the latest address data from the USPS National Change of Address (NCOA) database.

Manage Duplicate Records

Maintain a unified and trusted donor registry by continuously identifying, merging, and preventing duplicate records.

Standardize Contacts

Manage effective communication with your constituents based on validated email, phone number, deceased status, and planned giving intentions.

Improve Donor Experiences

Better donor experiences and data driven interactions lead to higher donation volumes and conversion rates.

Effective constituent engagement is critical to achieving your mission. Keep your data on track, streamline your information, and achieve your organizational goals!