---
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title: Overview of Einstein for Nonprofits
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sfdo/264-0-0/efn_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=sfdo.efn_overview.htm&release=264.0.0&type=5
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description: Use Einstein for Nonprofits to obtain predictive insights for your constituents.
products:
  - Nonprofit
release: "264"
---
# Overview of Einstein for Nonprofits

Use Einstein for Nonprofits to obtain predictive insights for your constituents.

Einstein for Nonprofits generates predictive insights and metrics by modeling real world data in your org. The app uses artificial intelligence (AI) to train the system about possible constituent behavior based on past giving and similarities with other donors. The insights that are gleaned can help you make more informed decisions when planning campaigns and setting up marketing targets.

Use predictive insights to better understand your donor base by:

- Leveraging Einstein for Nonprofits to help admins [generate predictive insights](https://help.salesforce.com/s/articleView?id=sfdo.efn_predictive_insights_using_epb.htm&release=264.0.0&type=5 "Learn how Einstein for Nonprofits uses EPB to generate predictive insights for your org.") by using the [Einstein Prediction Builder](https://help.salesforce.com/s/articleview?id=sales.custom_ai_prediction_builder.htm&type=5) (EPB) bundled package. Obtain percent probability scores for the likelihood of each constituent to be a first-time donor, recurring donor, or top donor.
- Using [Backup Models](https://help.salesforce.com/s/articleView?id=sfdo.efn_predictive_insights_using_backup_models.htm&release=264.0.0&type=5 "Learn how Einstein for Nonprofits uses Backup Models to generate predictive insights for your org.") to obtain useful predictive insights if your [org doesn’t have enough data](https://help.salesforce.com/s/articleview?id=sales.custom_ai_prediction_builder_considerations.htm&type=5) for predictions using EPB.
- [Configuring Contact cards](https://help.salesforce.com/s/articleView?id=sfdo.efn_configure.htm&release=264.0.0&type=5 "Configure model training and page layout to use Einstein for Nonprofits.") to display predictive metrics and scores as part of the donor's profile. These predictions can then be actioned by users within your nonprofit.

Einstein for Nonprofits not only produces high-quality, cost-effective custom predictions that can be refreshed daily, but also eliminates the need for expensive consulting contracts where the analytics soon become stale. Leverage Einstein for Nonprofits to reach your fundraising targets sooner!