---
schema_version: "1"
id: caa40810861db989ecf3c6f334d8458e8c80cb9169ab432f9c4e18851403d2ae
title: Set Up Broadcast Messaging (Standard Channels)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/service/264-0-0/messaging_broadcast_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9423f73614064d943aead952886ae9edfc1b748572ad1b5fa42e29c2858b8e26
description: Broadcast Messaging lets you send one-to-many SMS text messages to contacts, employees, person accounts, and messaging users in standard SMS channels only. To get started, configure your broadcasters’ access and create message templates.
products:
  - Service Cloud
  - Digital Engagement
release: "264"
---
# Set Up Broadcast Messaging (Standard Channels)

Broadcast Messaging lets you send one-to-many SMS text messages to contacts, employees, person accounts, and messaging users in standard SMS channels only. To get started, configure your broadcasters’ access and create message templates.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
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          <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=service.messaging_editions.htm&amp;type=5&amp;language=en_US" target="_blank">View supported editions.</a></td>

        </tr>
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          <td class="slds-cell-wrap" style="vertical-align:top;">
            <a name="messaging_broadcast_setup__d433e1964"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="messaging_broadcast_setup__d433e1964" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            <strong>This article applies to:</strong>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">Standard SMS channels</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/crossmark.png" alt="X icon"></span>
            <strong>This article doesn’t apply to:</strong>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">Enhanced In-App Chat, Enhanced Web Chat v1, Enhanced Web Chat v2, Enhanced
            WhatsApp,Enhanced Facebook Messenger, Enhanced SMS, Enhanced Apple Messages for
            Business, Enhanced LINE, and Bring Your Own Channel</td>

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![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_important.png)

Important Standard SMS channels were retired on February 14, 2026. To avoid service interruptions, upgrade your standard SMS channels to enhanced channels now. Enhanced SMS offers many of the [standard SMS features you love](https://help.salesforce.com/s/articleView?id=service.messaging_sms_compare.htm&release=264.0.0&type=5 "View a side-by-side comparison of standard and enhanced SMS channels. Going forward, new features are available exclusively in enhanced SMS channels.") plus session transfers and AI agent support. See [Upgrading from Standard to Enhanced SMS Messaging](https://help.salesforce.com/s/articleView?id=service.messaging_upgrade.htm&release=264.0.0&type=5 "When you upgrade your standard SMS channel to an enhanced channel, you gain access to key customer service tools. Learn what to expect in an upgrade.").

Before you start, create a Messaging channel for text messages associated with a working phone number. You can use a short code or toll free number. Then, associate your channels with a queue.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_note.png)

Note If you request that Salesforce enables a phone number for use with Messaging, phone numbers are activated after the Messaging setup instructions are completed. Upon receipt of the signed Letter of Authorization, enablement of a phone number occurs within 3 business days for 1-800 numbers and within 1 business day for all other numbers. This letter is provided in the Messaging setup instructions. Not all phone numbers can be enabled.

Unused conversations and triggered and bulk messages are forfeited at the subscription’s end date. To purchase additional conversations or triggered and bulk messages, contact your Salesforce representative.

Now, let’s review key broadcasting terms.

Broadcaster

The user or users who send bulk messages. Admins can be included in the broadcasters group.

Recipients

The people receiving your message. They can be customers, employees, or any other group you want to contact.

Sender Number

The number or numbers that you’re sending your message from. A sender number can be a short code or toll free number. Don’t use a long number for broadcast messages, as carriers impose limits for bulk text messages from long numbers.

Opt In

Opting in is how your recipients provide consent to receive messages from you. We send messages only to recipients who explicitly opted in. You can view someone’s consent status on their Messaging User record.

When Broadcast Messaging is turned on, a few things happen.

- You receive custom list views named Bulk SMS Contacts, Bulk SMS Employees, and Bulk SMS Messaging End Users. These views help you manage your recipient lists.
- The “Send One-to-Many Messages” user permission can be assigned to users.
- The Broadcast Messages tab can be added to a standard or console app so broadcasters can view sent broadcast messages.

To set up Broadcast Messaging, you will follow these steps.

1. Assign broadcasting permissions and help your team view Messaging information for recipients.
2. Create messaging users so you can track recipients’ opt-in status. Messages can’t be sent without creating messaging users first.
3. Create required messaging templates so your broadcasters can send messages.
4. Add the Broadcast Messages tab to the Service Console so your team can view sent broadcast messages.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_note.png)

Note For usage restrictions that apply to this product, see [this document](https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/misc/sales-service-contractual-restrictions.pdf).

For information on the features included in the Digital Engagement subscription, see our [pricing docs](https://www.salesforce.com/editions-pricing/service-cloud/digital-engagement/).

- **[Considerations for Broadcast SMS Messaging](https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_considerations.htm&release=264.0.0&type=5)**  
    Review considerations and tips regarding Broadcast Messaging for standard SMS channels.
- **[Create and Assign a Broadcaster Permission Set for SMS](https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_permission_set.htm&release=264.0.0&type=5)**  
    Give broadcasters permission to send one-to-many messages in a standard SMS messaging channel. Optionally, set them up with Messaging and Omni-Channel permissions to have one-to-one conversations with recipients.
- **[Write Effective Broadcast Messages](https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_write_messages.htm&release=264.0.0&type=5)**  
    Broadcast informative, useful messages to customers and employees in a standard SMS channel.
- **[Add the Broadcast Messages Tab to an App](https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_tab.htm&release=264.0.0&type=5)**  
    If you’re using broadcasting in your standard SMS channel in Agentforce Service (formerly Service Cloud), let your broadcasters view your company’s sent messages on the Broadcast Messages tab.
- **[Send Broadcast Messages](https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_send_list_view.htm&release=264.0.0&type=5)**  
    Send a bulk SMS from a contact, employee, person account, or messaging user list view in a standard SMS channel. View your company’s sent broadcast messages in the Broadcast Messages tab.