---
schema_version: "1"
id: 8570797f19733a1ac0258ad5c09d68526fec670a3626c110da86e92ed247b4b1
title: Create and Assign a Broadcaster Permission Set for SMS
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/service/264-0-0/messaging_broadcast_permission_set.md
canonical_url: https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_permission_set.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dc10c6e94aa51c7ca79a13673991c843a6546e2446c49904a986639c7638f795
description: Give broadcasters permission to send one-to-many messages in a standard SMS messaging channel. Optionally, set them up with Messaging and Omni-Channel permissions to have one-to-one conversations with recipients.
products:
  - Service Cloud
  - Digital Engagement
release: "264"
---
# Create and Assign a Broadcaster Permission Set for SMS

Give broadcasters permission to send one-to-many messages in a standard SMS messaging channel. Optionally, set them up with Messaging and Omni-Channel permissions to have one-to-one conversations with recipients.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
        <colgroup>
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          <col style="width:50%">
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          <tr class="">
            <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=service.messaging_editions.htm&amp;type=5&amp;language=en_US" target="_blank">View supported editions.</a></td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a name="messaging_broadcast_permission_set__d564e1964"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="messaging_broadcast_permission_set__d564e1964" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              <strong>This article applies to:</strong>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">Standard SMS channels</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/crossmark.png" alt="X icon"></span>
              <strong>This article doesn’t apply to:</strong>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">Enhanced In-App Chat, Enhanced Web Chat v1, Enhanced Web Chat v2, Enhanced
              WhatsApp,Enhanced Facebook Messenger, Enhanced SMS, Enhanced Apple Messages for
              Business, Enhanced LINE, and Bring Your Own Channel</td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d39153e98">User Permissions Needed</th>
          </tr>
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        <tbody>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d39153e98 ">To create permission sets:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d39153e98 ">Manage Profiles and Permission Sets</td>

          </tr>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d39153e98 ">To assign permission sets:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d39153e98 ">Assign Permission Sets</td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_important.png)

Important Standard SMS channels were retired on February 14, 2026. To avoid service interruptions, upgrade your standard SMS channels to enhanced channels now. Enhanced SMS offers many of the [standard SMS features you love](https://help.salesforce.com/s/articleView?id=service.messaging_sms_compare.htm&release=264.0.0&type=5 "View a side-by-side comparison of standard and enhanced SMS channels. Going forward, new features are available exclusively in enhanced SMS channels.") plus session transfers and AI agent support. See [Upgrading from Standard to Enhanced SMS Messaging](https://help.salesforce.com/s/articleView?id=service.messaging_upgrade.htm&release=264.0.0&type=5 "When you upgrade your standard SMS channel to an enhanced channel, you gain access to key customer service tools. Learn what to expect in an upgrade.").

1. Create a permission set for broadcasters.
    1. From Setup, in the Quick Find box, enter Permission Sets, and then select **Permission Sets**.
    2. Click **New**.
    3. For Label, enter a name for the permission set. The API Name is automatically filled.
    4. Skip the section about user licenses. If you select a user license, App Permissions aren't available.
    5. Save your changes.
    6. In the details page, select **Object Settings** | **Messaging Sessions**.
    7. Click **Edit**, give view access to all, and then give the appropriate access for your users or roles.
    8. Click **Save**.
    9. Go back to the Object Settings page and select **Messaging Users**.
    10. Click **Edit**, give view access to all, and then give the appropriate access for your users or roles.
    11. Click **Save**.
    12. Go back to the Permission Set Overview page and select **App Permissions**.
    13. Click **Edit**, then enable Agent Initiated Outbound Messaging, Messaging Agent, and Send One-to-Many Messages.
    14. Click **Save**.
2. Assign the permission set you created.
    1. From Setup, in the Quick Find box, enter Users, and select **Users**.
    2. Select the name of the user that you want to assign the permission set to.
    3. Under Permission Set Assignments, click **Edit Assignments**.
    4. Move the permission set that you created to the Enabled Permission Sets list.
    5. Save your changes.
        
        Users with the broadcaster permission set see the **Send Message** button in any contact, person account, employee, and messaging user list view.
        
        ![List view with Send Message button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/support_channels/images/messaging/Contacts_SendMessage_Callout.png)

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_note.png)

Note Users with these permissions can send one-to-many SMS and one-to-one SMS, assuming that Omni-Channel is enabled and your broadcasters are added to a messaging queue. If you want your broadcasters to send one-to-one messages, in addition to these steps, you must set up Service Presence Status Access and enable End Messaging Session.