---
schema_version: "1"
id: c586b1b3f8a5d5812a3138f8c51d9eef79ef1888ef95b02b0323a714bab38cc6
title: Considerations for Broadcast SMS Messaging
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/service/264-0-0/messaging_broadcast_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=service.messaging_broadcast_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fd9f829705fd2a22e9a25c7343fb8c2507aafe27402d83f2fa8c23029cccf581
description: Review considerations and tips regarding Broadcast Messaging for standard SMS channels.
products:
  - Service Cloud
  - Digital Engagement
release: "264"
---
# Considerations for Broadcast SMS Messaging

Review considerations and tips regarding Broadcast Messaging for standard SMS channels.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
      <colgroup>
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          <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=service.messaging_editions.htm&amp;type=5&amp;language=en_US" target="_blank">View supported editions.</a></td>

        </tr>
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          <td class="slds-cell-wrap" style="vertical-align:top;">
            <a name="messaging_broadcast_considerations__d581e1964"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="messaging_broadcast_considerations__d581e1964" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            <strong>This article applies to:</strong>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">Standard SMS channels</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/resources-global/_corporate/images/crossmark.png" alt="X icon"></span>
            <strong>This article doesn’t apply to:</strong>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">Enhanced In-App Chat, Enhanced Web Chat v1, Enhanced Web Chat v2, Enhanced
            WhatsApp,Enhanced Facebook Messenger, Enhanced SMS, Enhanced Apple Messages for
            Business, Enhanced LINE, and Bring Your Own Channel</td>

        </tr>
      </tbody>
    </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-service-support_channels-264-0-0-production-enus/f3c4b3d2-ff86-4f7c-9fe2-3d8b23d35109/images/icon_important.png)

Important Standard SMS channels were retired on February 14, 2026. To avoid service interruptions, upgrade your standard SMS channels to enhanced channels now. Enhanced SMS offers many of the [standard SMS features you love](https://help.salesforce.com/s/articleView?id=service.messaging_sms_compare.htm&release=264.0.0&type=5 "View a side-by-side comparison of standard and enhanced SMS channels. Going forward, new features are available exclusively in enhanced SMS channels.") plus session transfers and AI agent support. See [Upgrading from Standard to Enhanced SMS Messaging](https://help.salesforce.com/s/articleView?id=service.messaging_upgrade.htm&release=264.0.0&type=5 "When you upgrade your standard SMS channel to an enhanced channel, you gain access to key customer service tools. Learn what to expect in an upgrade.").

- Broadcast Messaging is supported only in standard SMS channels.
- The Send Message action used by broadcasters is different from the Send Message global action used to initiate messaging sessions in enhanced Messaging channels and Enhanced Chat. The global action appears only in the global action menu, reached by clicking the plus sign at the top of the page, while the broadcasting action appears on list views.
- Don’t use a long number for broadcast messages, as carriers impose limits for bulk text messages from long numbers.
- Messaging templates are required to send a message. Create messaging templates for broadcasters before they attempt to send messages.
- Broadcast messages can't be sent in SMS channels that use Omni-Channel flow routing. In your SMS channel settings, make sure that **Enable Advanced Routing** isn't selected.
- Messaging User records are required for your recipients, even if you’re sending a message from another object type. Messaging User records contain the recipient’s consent status..
- You can use Broadcast Messaging for employees only if you’ve purchased Work.com. Otherwise, use contacts, person accounts, or messaging users.
- It’s possible to go over your SMS allotment. If you send more messages than you’ve paid for, our team will help you make another payment.
- We don’t search for duplicate recipients when sending broadcast messages. If you send a broadcast message from multiple sender numbers, and a recipient is opted into more than one of those numbers, they receive multiple messages.
- Broadcast Messaging and Messaging can be used together, and sometimes a broadcast message can appear in an active Messaging session. If the active session and the broadcast message use the same sender number, a broadcast message sent during the active session appears in the conversation.
- Be mindful of the values you store about your recipients. We recommend that you avoid collecting information that you don’t need and any vulnerable information that could be used for discrimination. To learn more, see our [Acceptable Use and External-Facing Services Policy](https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/policies/ExternalFacing_Services_Policy.pdf).