Create Channel-Object Linking Rules with a Guided Setup Flow (Beta)

Add channel-object linking rules to your org with a quick guided setup flow.

Required Editions

View supported editions.
Important
Important Check out Individual-Object Linking for a modernized, flexible solution. Individual-Object Linking associates lead, contact, employee, and person account records to voice calls, cases from Email-to-Case, and messaging sessions in all channels.

Where to Access the Setup Flow

This flow is available from Service Setup in Lightning Experience. You can get to Service Setup by clicking gear icon and selecting Service Setup. Service Setup isn't available in orgs created in Spring '26 or later.

From Service Setup, enter Channel-Object in the Quick Find box, and select Channel-Object Linking. From the Channel-Object Linking setup page, click New Linking Rule.

New linking rule

What Does This Flow Do?

With this flow, you can create rules to link channel interactions to objects such as contacts. After you select the channel type (for example, Facebook Messenger) and the object type to link to (for example, Contact), then you can define the linking logic. The logic is different depending on how many matches are found.

Set the linking logic

If no match is found, you can either have the rule automatically create and link a record, or prompt the service rep to search for or create a record.

If a single matching record is found, you can either have the rule automatically link the record, or prompt the service rep to pick the suggested record, search for a record, or create a record.

If there are multiple matches, the system always prompts the service rep to pick from a list of suggested records, search for a record, or create a record.

Matches are determined on a channel-by-channel basis with the following information.

Channel Type Information Used to Match
Facebook Messenger User Name
Phone Phone Number
Text (SMS) Phone Number
Note
Note Channel-object linking and match callers to End User records don’t work together. You can only use one or the other.