---
schema_version: "1"
id: 4c2b4752d704f17e9c3bf9f6d3be53c91a0927c120fc0d4f36c9216c32944e65
title: Create a Cadence with Cadence Builder 2.0
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/se_cadences_2_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.se_cadences_2_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b331841f9ff1742c9286f7b7c099cc8472c03f5929e3cfa6ef287e66960ee26b
description: Build sales programs that can respond to prospect engagement with Cadence Builder 2.0 cadences.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Create a Cadence with Cadence Builder 2.0

Build sales programs that can respond to prospect engagement with Cadence Builder 2.0 cadences.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with <a href="https://www.salesforce.com/sales/engagement-platform/" target="_blank">Sales Engagement</a>, which is included with Sales in <strong>Performance</strong>, <strong>Einstein 1</strong>, and <strong>Unlimited</strong> Editions, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d48570e80">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d48570e80 ">To create cadences:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d48570e80 ">
              <p>Sales Engagement Cadence Creator</p>
              <p>OR</p>
              <p style="margin-bottom:0;">Sales Engagement Cadence Creator
                Included</p>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_note.png)

Note To watch a video demonstration of building a cadence with Cadence Builder 2.0, see [Cadence Builder 2.0](https://salesforce.vidyard.com/watch/9GredDSiDxwNpWSMzzRYW6).

1. In the Sales Engagement app, choose **Cadences** from the Navigation menu.
2. Click **New Cadence**.
3. Click **Open Cadence Builder 2.0**.
4. In the left panel, click **Cadence Overview**.
    
    In the right panel, enter a name and description for your cadence.
5. In the left panel, click **Main**.
    
    The Main track is usually used for targets that haven't yet engaged with your cadence.
6. Drag a step from the left panel to the Main track canvas.
    
    In the right panel, configure the details for the step.
7. Repeat with the remaining steps you want to add to the Main track.
8. In the left panel, click **Positive**.
    
    Use the Positive track for steps for targets who have engaged or shown interest.
9. Add and configure steps in the Positive track.
10. Repeat with the Negative Track.
    
    Use the Negative track for steps for targets who have shown a lack of interest.
11. In the left panel, click **Positive**. In the right panel, choose the engagement events you want to send a target to the Positive track.
    
    Calls generate the Meaningful Connect, Not Interested, Unqualified, Left Voicemail, and Call Back Later events. Emails generate the Reply, Open, and Link Click events.
12. In the left panel, click **Negative**. In the right panel, choose the engagement events you want to send a target to the Negative track.
13. In the left panel, click **Main**. In the right panel, choose the engagement events you want to send a target out of the cadence.
14. When you're finished, click **Save**.
    
    If you're ready to activate the cadence and being adding targets, click **Activate**.

You can perform these steps in whatever order is easiest for you.