---
schema_version: "1"
id: 6bd54c7353a7d7fd6250750f2841152d9a3f47ef19b994c88f6460d236140453
title: Generating Leads and Identifying New Markets on a Map
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/salesforce_maps_usage_grow_business_lead_generation.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_usage_grow_business_lead_generation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3aa2bf35fb1461c8c5190075f8b088deffd99511bc5be45b6cca2c512465fe88
description: Sell to and provide services for property owners and businesses. Generate leads in Salesforce using property and business data without time-consuming data entry. Determine which locations meet your demographic requirements for business expansions and recruitment efforts in Salesforce Maps.
products:
  - Sales
  - Salesforce Maps
release: "264"
---
# Generating Leads and Identifying New Markets on a Map

Sell to and provide services for property owners and businesses. Generate leads in Salesforce using property and business data without time-consuming data entry. Determine which locations meet your demographic requirements for business expansions and recruitment efforts in Salesforce Maps.

- **[Explore Sales and Service Opportunities Among Property Owners](https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_usage_grow_business_property_data.htm&release=264.0.0&type=5)**  
    Identify properties that can benefit from your products and services using trusted property data from ATTOM. Get insight on issued permits, loan positions and balances, and property features and characteristics. Focus on specific cities and neighborhoods on a map using Salesforce Maps data.
- **[Promote Your Products and Services to Businesses](https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_usage_grow_business_business_data.htm&release=264.0.0&type=5)**  
    Provide sales and services to businesses near your established customers. Focus on specific industries and locations using trusted US and Canadian business data from DatabaseUSA.com that you plot in Salesforce Maps.
- **[Branch into Untapped and Underserved Markets](https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_usage_grow_business_demographic_context.htm&release=264.0.0&type=5)**  
    Determine the best markets for expanding your business, diversify recruiting efforts based on specific demographics, and focus your sales and service efforts among key populations. Visual indicators on a map show where you can concentrate your search for new business opportunities and talent using demographic data in Salesforce Maps.