---
schema_version: "1"
id: 9511d84426be715170a843231129657b5493e12da426e8a419b41a1a7e8d1c07
title: Branch into Untapped and Underserved Markets
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/salesforce_maps_usage_grow_business_demographic_context.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_usage_grow_business_demographic_context.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6037d3329d99f7b31984efb5ad0813e7b093411c8006bd897e0af9f6102d3127
description: Determine the best markets for expanding your business, diversify recruiting efforts based on specific demographics, and focus your sales and service efforts among key populations. Visual indicators on a map show where you can concentrate your search for new business opportunities and talent using demographic data in Salesforce Maps.
products:
  - Sales
  - Salesforce Maps
release: "264"
---
# Branch into Untapped and Underserved Markets

Determine the best markets for expanding your business, diversify recruiting efforts based on specific demographics, and focus your sales and service efforts among key populations. Visual indicators on a map show where you can concentrate your search for new business opportunities and talent using demographic data in Salesforce Maps.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=sales.salesforce_maps_editions.htm&amp;release=264.0.0&amp;type=5" title="Identify supported Salesforce editions, user interfaces, and product areas.">View supported editions</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d5768e60">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d5768e60 ">To access Salesforce Maps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d5768e60 ">Salesforce Maps</td>

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1. Click **Layers** | **Saved** | **Personal** | **New** | **Data Layer**.
    
    ![Option to create a data layer using the Demographic Context data source](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-salesforce_maps-264-0-0-production-enus/2addcda4-01f0-4f47-83c5-f499a45bf555/salesforce_maps/images/salesforce_maps_usage_grow_business_data_layer.png)
2. Enter a name and a description for your data layer. Select the data source **Demographic Context (USA)**, and then select the level of detail that you want to appear on the map such as neighborhoods or ZIP codes.
    
    ![Option to create a data layer using the Demographic Context data source](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-salesforce_maps-264-0-0-production-enus/2addcda4-01f0-4f47-83c5-f499a45bf555/salesforce_maps/images/salesforce_maps_usage_grow_business_demographic_context_data_layer_2.png)
3. Add a filter so that you focus on a specific area such as a state or a county.
    
    ![Filters that help you focus on specific areas](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-salesforce_maps-264-0-0-production-enus/2addcda4-01f0-4f47-83c5-f499a45bf555/salesforce_maps/images/salesforce_maps_usage_grow_business_demographic_context_data_layer_3.png)
4. Add styles that help you differentiate areas that represent greater opportunities than others. For example, you want to focus on ZIP codes where the most households earn between $50,000 and $59,999. To show you where to focus your energy, you set ranges and corresponding colors that show concentrations of households earning income based on your selection.
    
    ![Styles that help differentiate opportunities among areas](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-salesforce_maps-264-0-0-production-enus/2addcda4-01f0-4f47-83c5-f499a45bf555/salesforce_maps/images/salesforce_maps_usage_grow_business_demographic_context_data_layer_4.png)
5. Save your work, and then plot the data layer. Zoom to the areas where you want to focus your efforts.
    
    ![Data layer that includes households with income between $50,000 and $59,999](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-salesforce_maps-264-0-0-production-enus/2addcda4-01f0-4f47-83c5-f499a45bf555/salesforce_maps/images/salesforce_maps_usage_grow_business_demographic_context.png)