---
schema_version: "1"
id: 20292cfb007f6fdc71354bb5e3f7b4f77ea879beefb51f6081ce891d9ea8ab04
title: Retaining and Growing Customers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_job_landing_retain_and_grow_customers.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_job_landing_retain_and_grow_customers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f5b191d3290c1d12788ec9a0872d257e412c5eea6053e3986e030f11517bf8ed
description: Relationships with customers don’t end after the deal closes. After fulfilling the sale, continued engagement with customers helps build lasting relationships, ensures customer satisfaction, and keeps the doors open for future sales. By staying in touch, sales reps can gather feedback, offer support, and keep your company visible for future sales and referrals.
products:
  - Sales Cloud
release: "264"
---
# Retaining and Growing Customers

Relationships with customers don’t end after the deal closes. After fulfilling the sale, continued engagement with customers helps build lasting relationships, ensures customer satisfaction, and keeps the doors open for future sales. By staying in touch, sales reps can gather feedback, offer support, and keep your company visible for future sales and referrals.

## Maintain Customer Relationships

Continued engagement with your customers helps them feel valued, supported, and remembered, increasing the chances of repeat business and positive word-of-mouth referrals.

 
| Key things to do | Areas to Explore |
| --- | --- |
| Stay in touch with key contacts | [Contact Intelligence](https://help.salesforce.com/s/articleView?id=sales.contacts_intelligence_view.htm&language=en_US) |
| Monitor customer satisfaction | [Standard Report Types](https://help.salesforce.com/s/articleView?id=analytics.standard_report_folders.htm&language=en_US) |
| Conduct customer reviews | [Events and Calendars](https://help.salesforce.com/s/articleView?id=sales.events_and_calendars.htm&language=en_US) |

## Grow Customer Accounts

By understanding the evolving needs of your customers, sales teams can identify opportunities to introduce more of your products and services. Selling more to your existing customers deepens your relationship with them as a trusted partner and is a strategic way to boost your sales revenue.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d3078e117">Key things to do</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d3078e120">Areas to Explore</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e117 ">Establish detailed account plans for key customers</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e120 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.account_plans.htm&amp;language=en_US" target="_blank">Account Plans</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.account_intelligence_view.htm&amp;language=en_US" target="_blank">Account Intelligence</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=sales.Account_discovery.htm&amp;language=en_US" target="_blank">Einstein Account Management</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e117 ">Monitor contract renewals</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e120 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.contract_def.htm&amp;language=en_US" target="_blank">Contracts</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=analytics.standard_report_folders.htm&amp;language=en_US" target="_blank">Standard Report Types</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e117 ">Upsell and cross-sell when the time’s right</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d3078e120 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ind.product_catalog_introduction.htm&amp;language=en_US" target="_blank">Product
                  Catalog</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=sales.quotes_overview.htm&amp;language=en_US" target="_blank">Quotes</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>