---
schema_version: "1"
id: e6c3970d024d3aaf9d8a6068afae3dd57972bc13e2ef715c54fda4dacca41cb4
title: Building and Developing Sales Teams
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_job_landing_build_develop_teams.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_job_landing_build_develop_teams.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d0dafe1a2315cccbe69d514574161df82e3fe2b3ab88ac256e5a6c5b71567d40
description: Building a successful sales team hinges on implementing processes that foster a collaborative team environment. By standardizing training strategies, establishing successful and repeatable sales processes, and encouraging teamwork, your sales team is set up for success.
products:
  - Sales Cloud
release: "264"
---
# Building and Developing Sales Teams

Building a successful sales team hinges on implementing processes that foster a collaborative team environment. By standardizing training strategies, establishing successful and repeatable sales processes, and encouraging teamwork, your sales team is set up for success.

## Bring New Hires and Partner Sellers On Board

Automating and guiding how your team approaches each sale helps to build a high-performing and effective sales culture. Teams can streamline workflows and focus on strategic selling, while guided selling provides step-by-step guidance to ensure consistency in customer interactions.

 
| Key things to do | Areas to Explore |
| --- | --- |
| Generate training tools | [Sales Programs](https://help.salesforce.com/s/articleView?id=sales.enablement.htm&language=en_US) |
| Build brand awareness for your partners | [Partner Relationship Management](https://help.salesforce.com/s/articleView?id=slack.salesforce_prm_parent.htm&language=en_US) |
| Polish your sales pitch | [Sales Coach Agent](https://help.salesforce.com/s/articleView?id=sales.sales_agents_coach_parent.htm&language=en_US) |

## Unify Sales Processes

A standardized sales approach based on what you know works for your business ensures more predictable outcomes, easier training, enhanced team collaboration, and an improved customer experience throughout the sales process.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e117">Key things to do</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e120">Areas to Explore</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e117 ">Establish the milestones needed from lead to close</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e120 ">
              <a href="https://help.salesforce.com/s/articleView?id=sales.path_overview.htm&amp;language=en_US" target="_blank">Path for
                Opportunity</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e117 ">Define processes for each record type</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e120 ">
              <a href="https://help.salesforce.com/s/articleView?id=platform.customize_recordtype.htm&amp;language=en_US" target="_blank">Sales
                Processes</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e117 ">Foster team work to close deals</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e120 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.opp_team_manage.htm&amp;language=en_US" target="_blank">Opportunity
                  Teams</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=sales.accountteam.htm&amp;language=en_US" target="_blank">Account
                  Teams</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

## Automate and Guide Selling

Automating portions of your sales process and following a guided selling approach can enhance your efficiency and consistency in customer interactions. As your sales teams grow, a guided process helps teams to focus on the highest potential leads and opportunities.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
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        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e197">Key things to do</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e200">Areas to Explore</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e197 ">Increase outreach with repeatable patterns </td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e200 ">
              <a href="https://help.salesforce.com/s/articleView?id=sales.high_velocity_sales_cadences.htm&amp;language=en_US" target="_blank">Cadences</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e197 ">Identify and automate repetitive tasks</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e200 ">
              <a href="https://help.salesforce.com/s/articleView?id=platform.customize_automatedactions.htm&amp;language=en_US" target="_blank">Automated
                Actions</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e197 ">Automate and streamline email communications</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e200 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.einstein_sales_emails_draft.htm&amp;language=en_US" target="_blank">AI-Drafted Sales
                  Emails</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.email_int_overview.htm&amp;language=en_US" target="_blank">Outlook and Gmail
                  Integrations</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=sales.email_and_templates.htm&amp;language=en_US" target="_blank">Salesforce
                  Email</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e197 ">Keep things in sync</td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e200 ">
              <a href="https://help.salesforce.com/s/articleView?id=sales.einstein_sales_aac.htm&amp;language=en_US" target="_blank">Einstein Activity
                Capture</a>
            </td>

          </tr>
        </tbody>
      </table>

## Learn from Past Experiences

Meet customer needs and boost sales performance by identifying what has worked well for your reps in the past. Tailor your sales approach and strategies to better meet customer needs and boost future sales performance.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e294">Key things to do</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d365e297">Areas to Explore</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e294 ">Discover trends in customer conversations </td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e297 ">
              <a href="https://help.salesforce.com/s/articleView?id=sales.eci_conv_signals.htm&amp;language=en_US" target="_blank">Sales Signals</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Key things to do" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e294 ">Determine deal next steps </td>

            <td data-label="Areas to Explore" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d365e297 ">
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=sales.eci_call_summaries.htm&amp;language=en_US" target="_blank">Call
                  Summaries</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=sales.eci_call_explorer.htm&amp;language=en_US" target="_blank">Call
                  Explorer</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>