---
schema_version: "1"
id: 8192e2cc5a469c72c833c07fd3b62eea7024c079614493f3c544a1643990d6ed
title: Sales Insights Lead Analysis
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_insights_lead_analysis.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_insights_lead_analysis.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 69975ea50bb0dc1948a8cb33e7189186c285641e2228b4b8269aeab0c877c251
description: Use the Lead Analysis dashboard to better understand your lead conversion rate, where your leads are coming from, how quickly the leads are converting, and which activities are generating opportunities.
products:
  - Sales Cloud
release: "264"
---
# Sales Insights Lead Analysis

Use the Lead Analysis dashboard to better understand your lead conversion rate, where your leads are coming from, how quickly the leads are converting, and which activities are generating opportunities.

At the top of the dashboard, select from the filters to narrow the scope of your analysis.

- **Lead Status**: Status of leads created during the period selected in the Created Date filter.
- **Industry**: Filter the dashboard based on industry areas.
- **Created Date**: Date the lead was created.
- **Lead Source**: How the lead came to the Sales Team.

 
| KPI | CALCULATION |
| --- | --- |
| Lead Conversion Rate | Calculated as Leads converted / Leads created, with percent over last week. |
| Leads Created Age (Days) | Lead age in days, with percent over last week. |
| Leads Contacted | Total number of leads contacted, with percent over last week. |
| Converted Leads | Lead conversion, with percent over last week. |

  
| Chart | Chart Type | Description |
| --- | --- | --- |
| Target | Progress bar | Progress toward your lead conversion rate target. |
| Lead Age | Donut | Tracks lead age range and count. Lead age range is dynamically broken down into ranges or buckets. |
| Lead Generation and Conversion | Line | Shows the relationship between lead volume and conversion over time, revealing whether conversion rates remain consistent as lead generation fluctuates. |
| Top Converting Sources | Bar | Lead source sorted by type. For example, advertisement, external referral, or trade show. |
| Conversion Drivers: Talent vs. Channel Yield | Bar | Monitor Lead-to-Close ratios by representative, and pinpoint the highest converting industry-source combinations to optimize lead distribution. |
| Lead Source by Industry | Bubble | Hover on each bubble to see the sum of converted leads. |
| Lead Details | Table | Detailed list of leads and performance for each lead. From the entries in the Lead Details table, you can open Salesforce records, create a new task, or create a new account. |
| Status of Leads Created in last 30 days | Stacked bar | Lead status (Converted, Open, Open - Not Contacted, Qualified, Unqualified, Working - Contacted) distributed by source. |
| Average Lead Age | Bar | Shows the age range of leads. |