---
schema_version: "1"
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title: Personalizing the Conversation Experience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_einstein_bots_personalizing.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_einstein_bots_personalizing.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: a3f1ee86c387433d5481e10a250b59aa6e4a81c231d82610a025ac712431009f
description: Buyer Assistant bots include building blocks that help them navigate conversations and perform tasks. Learn about the different parts of your buyer assistant and start personalizing them.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Personalizing the Conversation Experience

Buyer Assistant bots include building blocks that help them navigate conversations and perform tasks. Learn about the different parts of your buyer assistant and start personalizing them.

- **[Key Terms and Concepts for Personalizing Your Buyer Assistant](https://help.salesforce.com/s/articleView?id=sales.sales_einstein_bots_setup_terms_concepts.htm&release=264.0.0&type=5)**  
    Before personalizing your Buyer Assistant bot, learn how it performs tasks such as identifying who is chatting, scheduling meetings, and creating lead records for new customers.