--- schema_version: "1" id: eeac9a04fb3366961fa99c1629e1212fc3cf7da2a8b2ff42e0b5fb610a9296b4 title: Agentforce Sales Coach Overview collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_agents_coach_discover.md canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_agents_coach_discover.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 871dcd07f5aab940fb48b4ba2742318201c8759f91ea57ef79d5f36725dd03ab description: Get a high-level overview of what Agentforce Sales Coach is, how it works, and how it can support reps to thrive in their roles. products: - Sales Cloud - Agentforce release: "264" --- # Agentforce Sales Coach Overview Get a high-level overview of what Agentforce Sales Coach is, how it works, and how it can support reps to thrive in their roles. ### Required Editions
Available in: Lightning Experience in Enterprise, Performance, Unlimited, and Developer Editions with Foundations or Agentforce 1 Editions.
## What Is Agentforce Sales Coach? Sales Coach is an autonomous agent built on the Agentforce platform. Using generative AI and CRM data, it provides personalized feedback to help reps communicate more clearly, improve their understanding, and engage with customers effectively. Accessible on any Salesforce object record via the [Agentforce Sales Coach](https://www.salesforce.com/sales/ai-sales-agent) Lightning Web Component, the agent can provide coaching for every customer-facing role in your organization. The Sales Coach agent helps users improve by providing feedback on presentations and by simulating role-play scenarios with real-time coaching. For example, we have ready-to-use coaching scenarions for sellers. - For opportunities in the Qualification or Needs Analysis stage, the agent analyzes a rep's presentation and provides them with specific feedback by using the Agentforce Sales Coach: Opportunity Coaching subagent. - For opportunities in the Negotiation/Review stage and Proposal/Pricing Quote stage, the agent acts as the customer and provides the rep with detailed feedback to improve that interaction with the customer. - Role-play sessions use the Agentforce Sales Coach: Negotiation and Review Role-Play and Agentforce Sales Coach: Proposal and Pricing Quote Role-Play subagents. While analyzing each pitch, presentation, or role-play session, the agent cross-references what the user said with specific CRM data for the record they were practicing for. Feedback can also be augmented using the Agentforce Data Library to reference external, company-specific data. For more information, see [Agentforce Sales Coach Grounding with RAG](https://help.salesforce.com/s/articleView?id=sales.sales_agents_coach_rag.htm&release=264.0.0&type=5 "Use retrieval augmented generation to ground Agentforce Sales Coach prompt templates with accurate, current, and pertinent information to improve the relevance and value of the agent’s role-play and feedback. "). ## Required Features Agentforce Sales Coach requires these features to operate correctly, access CRM data, and generate feedback. - Agentforce: Agentforce Sales Coach uses Agentforce to configure and manage events. See [How Einstein Copilot Works](https://help.salesforce.com/s/articleView?id=ai.copilot_building_blocks.htm&type=5&language=en_US). - Einstein Generative AI: Agentforce Sales Coach uses Einstein Generative AI to power our prompts templates and guide the large language model (LLM) to generate feedback for the rep. See [About Einstein Generative AI](https://help.salesforce.com/s/articleView?id=ai.generative_ai_about.htm&type=5&language=en_US). - Agentforce Studio: Agentforce Sales Coach uses Agentforce Studio to configure subagents and actions, power Agentforce Sales Coach, and ultimately equip our agent with the ability to role-play and generate feedback. See [Agentforce: Agents and Copilot](https://help.salesforce.com/s/articleView?id=ai.copilot_intro.htm&type=5&language=en_US). - Data 360: Agentforce Sales Coach uses Data 360 to host files and support retrieval-augmented generation (RAG). See [Ground with Retrieval Augmented Generation (RAG) in Data Cloud](https://help.salesforce.com/s/articleView?id=ai.prompt_builder_ground_rag.htm&type=5&language=en_US). #### See Also - [The Building Blocks of Agents](https://help.salesforce.com/s/articleView?id=ai.copilot_building_blocks.htm&language=en_US) - [Setting Up Agentforce Sales Coach](https://help.salesforce.com/s/articleView?id=sales.sales_agents_coach_setup_overview.htm&language=en_US)