---
schema_version: "1"
id: 4e3b099e617ac2663091c80f4bd7669caa2705882555cc54d83c4e62c59abe59
title: Agentforce Prospecting
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_agent_prospecting_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dddcaf0cce92adb86a5f85c0b8f9e5fa10c94a184f3da8bbc3d827565c6c4eab
description: Use Agentforce to generate a prioritized list of contacts and accounts and assign them to sales reps. Synthesize an account's data including calls, meetings, and email history and combine it with research context from Salesforce and third-party sources. Set up multiple Prospecting Agents to analyze all your customer data in one place and centralize your prospecting, reducing the need for manual research.
products:
  - Sales Cloud
  - Agentforce
release: "264"
---
# Agentforce Prospecting

Use Agentforce to generate a prioritized list of contacts and accounts and assign them to sales reps. Synthesize an account's data including calls, meetings, and email history and combine it with research context from Salesforce and third-party sources. Set up multiple Prospecting Agents to analyze all your customer data in one place and centralize your prospecting, reducing the need for manual research.

- **[Learn About Agentforce Prospecting](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_learn_about.htm&release=264.0.0&type=5)**  
    Get more from outbound selling with Agentforce Prospecting. The agent researches your target accounts, finds likely buyers, and recommends prospects so reps can spend less time hunting for data and more time starting high-quality conversations.
- **[How Agentforce Prospecting Runs](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_how_it_works.htm&release=264.0.0&type=5)**  
    Prospecting agents run automatically on a schedule or manually from a report or account. The run type determines which accounts the agent researches, which limits apply, and how the agent assigns prospects.
- **[How Agentforce Prospecting Creates Lead and Contact Records](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_record_creation.htm&release=264.0.0&type=5)**  
    Find out when your prospecting agent creates records, which fields it populates, and how it avoids creating duplicate records.
- **[Considerations for Using Agentforce Prospecting](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_considerations.htm&release=264.0.0&type=5)**  
    Review these considerations about Agentforce Prospecting.
- **[Set Up Agentforce Prospecting](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_setup_parent.htm&release=264.0.0&type=5)**  
    Learn about the configuration steps that enable your Prospecting agent.
- **[Generate Prospects From an Account](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_assign_account.htm&release=264.0.0&type=5)**  
    Generate prospects from a specific account and assign them to a sales rep with Agentforce Prospecting.
- **[Manage Agent-Generated Prospects](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_manage_prospects.htm&release=264.0.0&type=5)**  
    Use the Prospecting dashboard to review agent-generated summaries and recommendations for each prospect, then approve or reject generated prospects.
- **[Generative AI Considerations for Agentforce Prospecting](https://help.salesforce.com/s/articleView?id=sales.sales_agents_prospecting_gen_ai_considerations.htm&release=264.0.0&type=5)**  
    Learn about the supported generative AI functionality, usage, limitations, allowances, and limits for Agentforce Prospecting.