---
schema_version: "1"
id: 1a52004c9d8ae295c434e607ca36a304665845ae07b15188f26cdc7a6f4a2746
title: Turn On Inbound Lead Generation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_agent_lead_generation_turn_on.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_turn_on.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d3aca145767c28a181b0240637016e2d120852b4532b0b271423e90fb57c63b1
description: Agentforce Inbound Lead Generation engages with prospects on your website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.
products:
  - Sales Cloud
  - Agentforce
release: "264"
---
# Turn On Inbound Lead Generation

Agentforce Inbound Lead Generation engages with prospects on your website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d23045e71">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d23045e71 ">To set up Inbound Lead Generation:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d23045e71 ">Configure Inbound Lead Generation Agent</td>

          </tr>
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1. From Salesforce Go, on the Agentforce for Sales tile, click **Set Up** or **Keep Going**.
2. If you haven't already, turn on Agentforce.
3. Expand the Inbound Lead Generation section.
4. Turn on Inbound Lead Generation.

Agentforce automatically turns on these supporting features.

- Email Productivity
- Digital Experiences
- Omni-Channel

Agentforce also creates a default routing configuration and a default queue and assign routing configuration. Agentforce assigns your user the Configure Inbound Lead Generation permission.

Now that Inbound Lead Generation is on, assign permissions for your users.