---
schema_version: "1"
id: 721367acaa1eb19879da005879abc399e6fcccf825bcddab641602a9bc5695e7
title: Set Up Inbound Lead Generation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_agent_lead_generation_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6015d337641aab7f518409797279ae4fbb7b6616ef10640f6d152707421025cf
description: Engage with prospects via a website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.
products:
  - Sales Cloud
  - Agentforce
release: "264"
---
# Set Up Inbound Lead Generation

Engage with prospects via a website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.

- **[Turn On Inbound Lead Generation](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_turn_on.htm&release=264.0.0&type=5)**  
    Agentforce Inbound Lead Generation engages with prospects on your website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.
- **[Manage Access for Managers and Users](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_manage_access.htm&release=264.0.0&type=5)**  
    To configure and use Inbound Lead Generation, users and admins need specific permissions.
- **[Manage the Inbound Lead Generation Agent’s User Record](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_manage_agent_user_record.htm&release=264.0.0&type=5)**  
    An Inbound Lead Generation agent requires a user record to operate in your organization. Create a user for your agent or assign an existing user to it.
- **[Assign and Verify Users to Schedule Meetings](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_meeting_scheduling_perm.htm&release=264.0.0&type=5)**  
    Inbound Lead Generation enables prospects to schedule meetings with sales reps who have the required permissions.
- **[Configure Data for Your Inbound Lead Generation Agent](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_configure_data.htm&release=264.0.0&type=5)**  
    To manage the data that your agent uses, select an existing data library or create one.
- **[Build and Manage Your Inbound Lead Generation Agent](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_build_agent.htm&release=264.0.0&type=5)**  
    The Inbound Lead Generation template guides you through creating an agent to autonomously engage with and capture prospects in Salesforce.
- **[Connect Your Inbound Lead Generation Agent to a Messaging Channel](https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_generation_connect_miaw.htm&release=264.0.0&type=5)**  
    Connect your Inbound Lead Generation agent to a messaging channel where it engages with prospects.