---
schema_version: "1"
id: 0a7fc53891b386634a376d5a61acb3442b29e9d8a04ef6c99347798841835b36
title: Lead Generation for Agentforce Service Agent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/sales_agent_lead_gen_asa_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.sales_agent_lead_gen_asa_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8a6d87ff70c3627ccc624211edd4e7f0ce65205f15f04580bc08a6af4d55c54c
description: Expand your Agentforce Service Agent’s scope to autonomously increase your team’s lead pipeline by capturing leads from your website or messaging channel. With the lead generation subagents and actions, customers gain access to an agent on your website that answers questions, captures the necessary data to generate leads, and quickly schedules a meeting with a sales rep.
products:
  - Sales Cloud
  - Agentforce
release: "264"
---
# Lead Generation for Agentforce Service Agent

Expand your Agentforce Service Agent’s scope to autonomously increase your team’s lead pipeline by capturing leads from your website or messaging channel. With the lead generation subagents and actions, customers gain access to an agent on your website that answers questions, captures the necessary data to generate leads, and quickly schedules a meeting with a sales rep.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=service.einstein_service_intro.htm&amp;language=en_US" target="_blank">View supported editions.</a></td></tr></tbody></table>

Lead Generation for Agentforce Service Agent includes these subagents, actions, and flows.

Subagents:

- Sales Record Creation—Instructs the agent to generate Salesforce records. By default, it creates lead records, but you can configure the subagent to create contacts and person accounts instead.
- Prospect Meeting Scheduling—Instructs the agent to send a calendar meeting link to the prospect.

Actions: Get Record Fields, [Create a Sales Lead Record](https://help.salesforce.com/s/articleView?id=ai.agent_ref_create_sales_lead_record.htm&language=en_US), [Create a Sales Contact Record](https://help.salesforce.com/s/articleView?id=ai.agent_ref_create_sales_contact_record.htm&language=en_US), [Create a Sales Person Account Record](https://help.salesforce.com/s/articleView?id=ai.agent_ref_create_sales_person_account_record.htm&language=en_US), and [Return Calendar Link](https://help.salesforce.com/s/articleView?id=ai.agent_ref_return_calendar_link.htm&language=en_US).

Flows: Create a Sales Lead Record, Create a Sales Contact Record, and Create a Sales Person Account Record.

- **[Set Up Agentforce Service Agent for Lead Generation](https://help.salesforce.com/s/articleView?id=sales.asa_lead_generation_setup.htm&release=264.0.0&type=5)**  
    Expand your Agentforce Service Agent’s scope to autonomously capture leads from your website or messaging channel. The lead generation subagents and actions capture the necessary data to generate leads and schedule a meeting with a sales rep.
- **[Configure the Sales Record Creation Subagent to Generate Sales Contacts or Person Accounts](https://help.salesforce.com/s/articleView?id=sales.asa_lead_generation_alt_objects.htm&release=264.0.0&type=5)**  
    By default, the Sales Record Creation subagent includes the Create Sales Leads action. You can change the topic to generate contacts or person accounts instead.
- **[Considerations for Agentforce Service Agent Lead Generation](https://help.salesforce.com/s/articleView?id=sales.asa_lead_generation_considerations.htm&release=264.0.0&type=5)**  
    When enabling your Agentforce Service Agent to generate leads, keep these considerations in mind.