---
schema_version: "1"
id: ee419ad8729e772e49be1d7bb2ab7d026ba5d0be0936abffa472395b05431f2f
title: Relationship Selling
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/relationship_selling.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.relationship_selling.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 72dd97c40311f28665011dde4596e586a82996a0c05db6a71895388f411c3cfa
description: Close deals faster by focusing on the relationships between contacts on your opportunities and accounts. Visualize your contacts in a relationship map and let Einstein generative AI add buyer profile data to your contacts automatically.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Relationship Selling

Close deals faster by focusing on the relationships between contacts on your opportunities and accounts. Visualize your contacts in a relationship map and let Einstein generative AI add buyer profile data to your contacts automatically.

- **[Automatic Contact Enhancements](https://help.salesforce.com/s/articleView?id=sales.automatic_contact_enhancements.htm&release=264.0.0&type=5)**  
    Let generative AI identify your contacts’ buying behavior and company information automatically from your email interactions. Build content-rich profiles for all your contacts to draw accurate buyer relationship maps so that you can close deals.
- **[Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map.htm&release=264.0.0&type=5)**  
    Buyer Relationship Maps helps sellers visualize contacts across company levels and manage complex B2B stakeholder relationships within Accounts and Opportunities. Discover key stakeholders, deal champions, and potential risks. After you turn on Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are available to add to your contacts.