---
schema_version: "1"
id: bca5294823dc0ec8555ac2b607223c999be42bb18ae165044dcb4c53003e5e1c
title: Manage Intent Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/pc_manage_intent_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.pc_manage_intent_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0f0f1f219f8b909770f693eb92f856cc5ec66294850aaccef24d860a560db870
description: The Intent Score indicates buyers who are showing strong purchasing intentions based on their actions in the digital and physical worlds. A higher Intent Score signals the interest and readiness of the account to move forward in the buying process. In Prospecting Center, you can turn on or turn off the Intent Score. By default, the Intent Score is turned off.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Manage Intent Rules

The Intent Score indicates buyers who are showing strong purchasing intentions based on their actions in the digital and physical worlds. A higher Intent Score signals the interest and readiness of the account to move forward in the buying process. In Prospecting Center, you can turn on or turn off the Intent Score. By default, the Intent Score is turned off.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Engagement, which is included with Sales in <strong>Performance</strong>, <strong>Unlimited</strong> Editions, <strong>Agentforce 1 Edition</strong>, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.</td></tr></tbody></table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_important.png)

Important Prospecting Center is scheduled for retirement in all Salesforce orgs as of April, 2026. For existing customers, Prospecting Center remains available till April 2027.

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d123327e78">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d123327e78 ">To give users access to the Sales Engagement app:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d123327e78 ">Sales Engagement User </td>

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Before you define the Intent Score rules, make sure that Intent Score and Prospecting Center are enabled.

Add or modify the Intent Score rules, by adding points to each criteria, to calculate an Intent Score.

1. Go to the Prospecting Center setup page.
2. Click **Configure** next to Configure Account Scoring.
3. Enable the Intent Score.
4. Adjust the weights of the Engagement, Fit, and Intent Scores to make the Total Weight 100.
5. Click **Done**.
6. To create an Intent Score rule, click **New Rule** next to Intent Score Rules. You can add or modify the criteria that’s used to calculate the Intent Score.
7. To edit or remove the points assigned to a specific criteria, click ![Edit button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/high_velocity_sales/pc_edit.png) next to a rule.
    
    ![Intent Score rules in Prospecting Center](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/high_velocity_sales/pc_intent_score.png)
8. To save your changes, click **Publish**.

[Give Users Access to Prospecting Center](https://help.salesforce.com/s/articleView?id=sales.pc_give_users_access.htm&release=264.0.0&type=5 "For sales reps to access the Prospecting Center app, assign the necessary user permissions and enable the Prospecting Center user app permissions.")