---
schema_version: "1"
id: bea209d6c14edf94778acaf2ad4201271036abb2f0a990f745576a4f5d26bf96
title: Manage Engagement Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/pc_manage_engagement_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.pc_manage_engagement_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 78c6707dd1fcc98bf46d368a8a37473f2a29bf8304d21e89ed9cf37f8a0b52f0
description: The Engagement Score defines how actively the individuals in this account typically interact with your sales communications. A higher engagement score indicates a more interested customer. In Prospecting Center, you can add rules to define the Engagement Score.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Manage Engagement Rules

The Engagement Score defines how actively the individuals in this account typically interact with your sales communications. A higher engagement score indicates a more interested customer. In Prospecting Center, you can add rules to define the Engagement Score.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Engagement, which is included with Sales in <strong>Performance</strong>, <strong>Unlimited</strong> Editions, <strong>Agentforce 1 Edition</strong>, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.</td></tr></tbody></table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_important.png)

Important Prospecting Center is scheduled for retirement in all Salesforce orgs as of April, 2026. For existing customers, Prospecting Center remains available till April 2027.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d173670e78">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d173670e78 ">To give users access to the Sales Engagement app:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d173670e78 ">Sales Engagement User </td>

          </tr>
        </tbody>
      </table>

Before you define the Engagement Score rules, make sure that Prospecting Center is enabled.

Add or modify the Engagement Score rules, by adding points to each criteria, to calculate an Engagement Score.

1. Go to the Prospecting Center setup page.
2. Click **Configure** next to Configure Account Scoring.
3. To create an Engagement score rule, click **New rule** next to the Engagement Score Rules. You can add or modify the criteria used to calculate the Engagement Score.
4. To edit or remove the points assigned to a specific criteria, click ![Edit button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/high_velocity_sales/pc_edit.png) next to a rule.
    
    ![Engagement score rules in Prospecting Center](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/high_velocity_sales/pc_engagement_score.png)
5. To save your changes, click **Publish**.

[Manage Fit Rules](https://help.salesforce.com/s/articleView?id=sales.pc_manage_fit_rules.htm&release=264.0.0&type=5 "The Fit Score indicates how closely an account matches the characteristics of an ideal customer for your business. A higher Fit Score indicates that this account aligns with the characteristics of your ideal customer profile. In Prospecting Center, you can add rules to define the Fit Score.")