---
schema_version: "1"
id: 7bc1d131ba0620f67c1a8e63de51c89c4aa90403db55d1f292c0c7282dea5fbb
title: Configure Social Intelligence Module Authentication
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/mc_sim_authentication.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.mc_sim_authentication.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63ff224a3222b15636c4c99cc76071c9d309dc34a0c1355df034f591a9031e3e
description: You can configure the Social Intelligence Module (SIM) to interact with Social Platform in Marketing Cloud Engagement.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Configure Social Intelligence Module Authentication

You can configure the Social Intelligence Module (SIM) to interact with Social Platform in Marketing Cloud Engagement.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_important.png)

Important

Salesforce is retiring the Social Studio family of products on November 18, 2024. Customers won’t have access to Social Studio after the retirement date. Customers may continue to use Social Studio for the duration of their current contract or until November 18, 2024, whichever comes first. To learn more, see [Social Studio Retirement](https://help.salesforce.com/s/articleView?id=000392005&type=1&language=en_US).

To configure your Salesforce instance, you need the right permissions.

1. Provide permissions for at least one user to administer SIM.
    1. Navigate to **Setup** | **Permission Sets**.
    2. Click the Social Intelligence Administrator License permission set link.
    3. Click **Manage Assignments**.
    4. To grant access to individual users, click the checkbox next to their name.
    5. Click **Add Assignments**.
    6. Repeat the same process, and assign the **Social Intelligence Administrator** permission set to the same users.
2. Configure the administrative tool.
    
    Make sure that you’re logged in as one of the users to which you assigned the permission sets. This user must access the Social Intelligence Module Admin app.
    
    1. To access or add more applications to your navigation bar, click the pencil icon.
    2. In Add Navigation Items, click **Add More Items**.
    3. Under Available Items, choose **All**.
    4. Search for the Social Intelligence Module Admin app.
    5. Click **+** beside the app, and then click **Add New Nav Item**.
        
        Your tab has a new Social Intelligence Module Admin entry. A new form appears where you can authorize SIM with the social platform.
    6. Click **Authorize.**
        
        SIM indicates that it made a connection.
    
    If you get an error message in the Social Intelligence Module, such as “No Posts Found,” use **Refresh** to try to fix the connection to the social platform.
3. Now that you have the Social Intelligence Module set up, it’s time to give users access and lay out the module on your record pages.