---
schema_version: "1"
id: f794169dbd1265d2f1f5e3154ee7b7c2506ffe5fc3f753d9c96c6dfb9df7cee5
title: Standard Matching Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/matching_rules_standard_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0be7588ad0eb55586af17b8a116a4decfe6c5070dc66d93712fdc4f74356069a
description: You can use the provided standard matching rules with duplicate rules and duplicate jobs. You can’t edit these standard matching rules, but you can create custom matching rules.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Standard Matching Rules

You can use the provided standard matching rules with duplicate rules and duplicate jobs. You can’t edit these standard matching rules, but you can create custom matching rules.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

- **[Standard Account Matching Rule](https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_account_rule.htm&release=264.0.0&type=5)**  
    The standard account matching rule identifies duplicate accounts using match keys, a matching equation, and matching criteria. It’s activated by default.
- **[Standard Person Account Matching Rule](https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_person_account_rule.htm&release=264.0.0&type=5)**  
    The standard person account matching rule identifies duplicate person accounts using match keys, a matching equation, and matching criteria. To use the rule, first enable person accounts, and then activate rule in Setup.
- **[Standard Contact Matching Rule and Standard Lead Matching Rule](https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_contact_rule.htm&release=264.0.0&type=5)**  
    The standard contact matching rule and standard lead matching rule identify duplicate contacts and leads using match keys, a matching equation, and matching criteria. They’re activated by default.
- **[Standard Matching Rule for Leads on Accounts](https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_leads_on_accounts_rule.htm&release=264.0.0&type=5)**  
    The standard matching rule for leads on accounts is activated with the purchase of Account Engagement Advanced or Premium edition. The rule populates the content of the Matched Leads component using a matching equation and matching criteria. By reducing redundant data, the rule and the component help you work toward complying with data protection and privacy regulations.