---
schema_version: "1"
id: 3f3c4ada888c168bbd1e14335c578240e586b3cae6f8e3d3b6ccd5fc01eac925
title: Matching Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/matching_rule_map_of_reference.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.matching_rule_map_of_reference.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 135cca81f31b6c8e4e1509c8435f9e73aea96cfe9e30fb0c5a26eb53ea6c729b
description: A matching rule defines how duplicate records are identified in duplicate rules and duplicate jobs. Salesforce provides standard matching rules for business and person accounts, contacts, and leads. You can also create custom matching rules.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Matching Rules

A matching rule defines how duplicate records are identified in duplicate rules and duplicate jobs. Salesforce provides standard matching rules for business and person accounts, contacts, and leads. You can also create custom matching rules.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

- **[Customize Matching Rules](https://help.salesforce.com/s/articleView?id=sales.matching_rules_create.htm&release=264.0.0&type=5)**  
    Find more duplicates by creating custom matching rules.
- **[Things to Know About Matching Rules](https://help.salesforce.com/s/articleView?id=sales.matching_rules_overview.htm&release=264.0.0&type=5)**  
    Find out how matching rules work, review what to know when you customize matching rules, and look at some examples to get started. Or go further: Do a deep-dive on matching criteria, methods, algorithms, match keys, and normalization criteria.
- **[Standard Matching Rules](https://help.salesforce.com/s/articleView?id=sales.matching_rules_standard_rules.htm&release=264.0.0&type=5)**  
    You can use the provided standard matching rules with duplicate rules and duplicate jobs. You can’t edit these standard matching rules, but you can create custom matching rules.

#### See Also

- [Duplicate Rules](https://help.salesforce.com/s/articleView?id=sales.duplicate_rules_map_of_reference.htm&release=264.0.0&type=5 "A duplicate rule defines what happens when a user views a record with duplicates or starts creating a duplicate record. Salesforce provides standard duplicate rules for business and person accounts, contacts, and leads. You can also create duplicate rules.")
- [Run Duplicate Jobs in Lightning Experience](https://help.salesforce.com/s/articleView?id=sales.duplicate_jobs_run_and_manage.htm&release=264.0.0&type=5 "Run jobs to find duplicate business and person accounts, contacts, or leads across your org.")
- [Enable Person Accounts](https://help.salesforce.com/s/articleView?id=sales.account_person_enable.htm&type=5&language=en_US)