---
schema_version: "1"
id: 3df97109921c185c4f6e5d88e5074f0320966f13649d35f3a4d6f847d1fe0f79
title: Manage Duplicates One at a Time
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/manage_individual_duplicate_records.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.manage_individual_duplicate_records.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 62596e846761835ca8d02d31420b4655eff279475615c368389407f93b396be7
description: Give your sales team the tools they need for maintaining great relationships with customers, and keep your leads, accounts, and contacts clutter free. By activating duplicate rules and the Potential Duplicates component, you can control whether and when sales reps can create duplicate accounts, contacts, and leads. You can also give them permission to merge duplicate leads, business and person accounts, and contacts.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Manage Duplicates One at a Time

Give your sales team the tools they need for maintaining great relationships with customers, and keep your leads, accounts, and contacts clutter free. By activating duplicate rules and the Potential Duplicates component, you can control whether and when sales reps can create duplicate accounts, contacts, and leads. You can also give them permission to merge duplicate leads, business and person accounts, and contacts.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d3214e79">User
              Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3214e79 ">To view duplicate rules and matching rules:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3214e79 ">View Setup and Configuration</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3214e79 ">To create, edit, delete, activate, and deactivate duplicate rules
              and matching rules:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3214e79 ">Customize Application</td>

          </tr>
        </tbody>
      </table>

[![Watch Video Demo](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-data_quality-264-0-0-production-enus/abf88105-66d5-422e-983e-0592556338d7/data_quality/images/play_btn.png)Take Control of Duplicates: Use Duplicate Rules and the Potential Duplicates Component (English only)](https://salesforce.vidyard.com/watch/GOnlv-GJRRSrdeN-Kn0-JQ)

[![Watch Video Demo](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-data_quality-264-0-0-production-enus/abf88105-66d5-422e-983e-0592556338d7/data_quality/images/play_btn.png)Use Matching Rules to Hunt Down Duplicate Records (English only)](https://salesforce.vidyard.com/watch/PdYJPLbTqiI-kCXlWrr32w)

- **[Stop Users from Creating Duplicate Records](https://help.salesforce.com/s/articleView?id=sales.duplicate_prevention.htm&release=264.0.0&type=5)**  
    When sales reps are in the process of creating or editing a record, alert them that the data they’re entering duplicates an existing record. Or block sales reps from creating duplicate records altogether, whether or not they have access to the existing record. Activate duplicate rules and customize the settings.
- **[Show Duplicate Records in Lightning Experience](https://help.salesforce.com/s/articleView?id=sales.duplicates_existing_setup.htm&release=264.0.0&type=5)**  
    If a record duplicates other records, you can alert sales reps when they open the record in Lightning Experience. Activate duplicate rules and add alerts to page layouts.
- **[Show Duplicate Records in Salesforce Classic](https://help.salesforce.com/s/articleView?id=sales.duplicate_rules_what_my_users_see_classic.htm&release=264.0.0&type=5)**  
    If a record duplicates other records, you can alert sales reps when they open the record in Salesforce Classic by activating duplicate rules.

#### See Also

- [Manage Duplicates Globally](https://help.salesforce.com/s/articleView?id=sales.manage_duplicates_globally.htm&release=264.0.0&type=5 "Find duplicates across your org by running duplicate jobs. Use reports to share job results with others, and use duplicate record sets to merge the duplicates. Use information about completed jobs to track your progress in reducing duplicate records.")