---
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title: Benefits of Migrating to Einstein Activity Capture
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/lightning_sync_move_why.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_why.htm&release=264.0.0&type=5
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description: Einstein Activity Capture is the long-term solution for syncing data between your Microsoft or Google account and Salesforce. In addition to contact and event syncing, Einstein Activity Capture offers email sync, more control over your data, and access to AI and agent powered features. Migrate now before Lightning Sync retires in 2027.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Benefits of Migrating to Einstein Activity Capture

Einstein Activity Capture is the long-term solution for syncing data between your Microsoft or Google account and Salesforce. In addition to contact and event syncing, Einstein Activity Capture offers email sync, more control over your data, and access to AI and agent powered features. Migrate now before Lightning Sync retires in 2027.

Here’s why Einstein Activity Capture is great for Salesforce admins, sales leaders, and sales reps. These benefits are included as part of [Einstein Activity Capture Standard](https://help.salesforce.com/articleView?id=sales.aac_standard_differences.htm&type=5&language=en_US).

- Einstein Activity Capture is where we’re focusing our development efforts, so that’s where you get the latest email and calendar integration features.
- Einstein Activity Capture data is available to the Salesforce platform, so you can access and operate on the data with reports, workflow automations, and agentic features.
- Sales reps get near real-time event sync from their Outlook or Google calendars to Salesforce.
- Reps see relevant Outlook or Google emails in Salesforce automatically. Emails are shown on the activity timeline of Salesforce contacts, leads, accounts, contracts, opportunities, and quotes.
- Reps see relevant [Einstein Email Insights](https://help.salesforce.com/articleView?id=sales.einstein_sales_setup_enable_email_insights.htm&type=5&language=en_US) in the activity timeline and on email detail pages in Salesforce. Email insights give sales reps critical sales context, making it easier for them to send the perfect response at the perfect time. Inbox users also see email insights from their email application.
- Admins get more control over what’s added to Salesforce. Exclude emails or events from specific users or companies.
- Improved performance aids integration with other Salesforce products that you want to use, such as [Salesforce Scheduler](https://help.salesforce.com/s/articleView?id=platform.ls_overview.htm&type=5&language=en_US).
- Admins get improved user interfaces for configurations and troubleshooting, which make it easier to manage large numbers of users.

## Supercharge Your Productivity with More Features

With a Sales Cloud Einstein, Inbox, or Sales Engagement add-on license, you and your teams get more out of Einstein Activity Capture. Einstein Activity Capture is also part of Sales Cloud Included permission set, which comes at no extra cost with Performance and Unlimited editions.

- Reps can see metrics about their event and email activity directly from record page layouts, list views, reports, triggers, processes, and more. Check out [Activity Metrics](https://help.salesforce.com/articleView?id=sales.aac_activity_metrics.htm&type=5&language=en_US).
- Reps can find new business easily by using [Recommended Connections](https://help.salesforce.com/articleView?id=sales.einstein_sales_setup_recommended_connections.htm&type=5&language=en_US). Reps see which colleagues have the strongest connection to a prospect directly from their contacts and leads.
- Admins can work with your sales leaders to [create custom email insights](https://help.salesforce.com/articleView?id=sales.aac_custom_email_insights.htm&type=5&language=en_US) for your sales reps.

#### See Also

- [Working with Lightning Sync Migration Tool](https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_how_work.htm&release=264.0.0&type=5 "The migration tool makes the move from Lightning Sync to Einstein Activity Capture easy for you and smooth for your sales teams. See what’s moved automatically, and what benefits your users can expect.")
- [Can My Company Make the Move Using the Lightning Sync Migration Tool?](https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_which_customers.htm&release=264.0.0&type=5 "Before you start the migration process, make sure that your company meets the requirements for using the migration tool. We also recommend that you familiarize yourself with the migration considerations, so that there are no surprises during your migration.")
- [Understand and Plan for Einstein Activity Capture User Permissions](https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_perms.htm&release=264.0.0&type=5 "To complete your migration to Einstein Activity Capture, your users must be assigned an Einstein Activity Capture user permission. Until you do, your users’ contacts and events continue syncing with Lightning Sync, and users don’t get access to Einstein Activity Capture features. See which licenses include the user permission, and what users get with the different types.")
- [Start Your Migration to Einstein Activity Capture](https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_kick_off.htm&release=264.0.0&type=5 "Find the Lightning Sync migration tool in Salesforce, and start the migration process. Don’t worry, before we start moving your stuff, the tool summarizes the major steps and runs a readiness check. Then you decide when you’re ready to start the move.")
- [Get Acquainted with Einstein Activity Capture](https://help.salesforce.com/s/articleView?id=sales.lightning_sync_move_tell.htm&release=264.0.0&type=5 "Now that you’re set up for Einstein Activity Capture, you and your users can get acquainted with the product. See how it works and how you can troubleshoot issues. If you added Einstein Activity Capture features or settings to your users’ migrated sync configurations, introduce those changes to users and some other settings that are new to them. You can also remind users how to manage which contacts and events sync.")
- [Compare Einstein Activity Capture and Lightning Sync](https://help.salesforce.com/s/articleView?id=sales.email_integration_admin_eac_vs_lightning_sync.htm&release=264.0.0&type=5 "Both Einstein Activity Capture and Lightning Sync help sales reps stay productive by syncing your Microsoft® or Google email, events, and contacts with Salesforce. Compare features, access, and support to understand what you get when you move to Einstein Activity Capture.")
- [Einstein Activity Capture](https://help.salesforce.com/s/articleView?id=sales.einstein_sales_aac.htm&release=264.0.0&type=5 "Eliminate manual data entry and transform a list of engagements into action. Einstein Activity Capture syncs your Microsoft or Google account with Salesforce, linking email and calendar activities to the relevant contacts, leads, and opportunities. Einstein Activity Capture gives your team and AI agents the critical context needed to make their next move.")