---
schema_version: "1"
id: 5d0da701bf098f96471a003e7ff0617507dbd17c0af51e6ad4f4dff586cec41c
title: Things to Know About Leads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/leads_supplemental.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.leads_supplemental.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a5adde178cc8fefbbfc8f8bb5665bf186a08f17e5f73260fe5038bdb8ca131c4
description: Review considerations, guidelines, and tips for leads.
products:
  - Sales Cloud
release: "264"
---
# Things to Know About Leads

Review considerations, guidelines, and tips for leads.

- **[Guidelines for Creating Leads](https://help.salesforce.com/s/articleView?id=sales.leads_create_guidelines.htm&release=264.0.0&type=5)**  
    Get some guidance when you manually create leads to track your prospects.
- **[Considerations for Generating Leads](https://help.salesforce.com/s/articleView?id=sales.leads_gen_considerations.htm&release=264.0.0&type=5)**  
    Before generating leads with Web-to-Lead or LinkedIn Lead Gen, review a few key points.
- **[Considerations for Converting Leads](https://help.salesforce.com/s/articleView?id=sales.leads_notes.htm&release=264.0.0&type=5)**  
    Learn what happens to qualified leads when you convert them to accounts, contacts, and opportunities.
- **[Considerations for Deleting Leads](https://help.salesforce.com/s/articleView?id=sales.leads_del_considerations.htm&release=264.0.0&type=5)**  
    Understand what happens to the records associated with the leads you delete individually or in bulk. Identify who can delete converted leads.
- **[Lead Fields](https://help.salesforce.com/s/articleView?id=sales.leads_fields.htm&release=264.0.0&type=5)**  
    Understand what each field in a lead represents. Depending on your page layout and field-level security settings, some fields aren’t visible or editable.
- **[Lead Conversion Field Mapping](https://help.salesforce.com/s/articleView?id=sales.lead_conversion_mapping.htm&release=264.0.0&type=5)**  
    Learn how lead fields convert to contact, account, person account, and opportunity fields when you convert a lead.
- **[Guidelines for Mapping Custom Lead Fields for Lead Conversion](https://help.salesforce.com/s/articleView?id=sales.customize_mapleads_guidelines.htm&release=264.0.0&type=5)**  
    Learn the best practices for mapping custom lead fields to custom fields in contacts, accounts, and opportunities. Mapping custom fields helps your sales reps retain that important information when they convert qualified leads to track new potential deals.
- **[Guidelines for Setting Up Web-to-Lead](https://help.salesforce.com/s/articleView?id=sales.customize_leadpreparation.htm&release=264.0.0&type=5)**  
    Get Salesforce ready to gather information from your company’s website and automatically generate up to 500 new leads a day.
- **[Leads: What’s Different or Not Available in the Salesforce Mobile App](https://help.salesforce.com/s/articleView?id=sales.leads_limits_mobile_sf1.htm&release=264.0.0&type=5)**  
    Not every Lightning Experience feature is in the Salesforce mobile app. Find out what’s different.
- **[Leads FAQs](https://help.salesforce.com/s/articleView?id=sales.faq_leads.htm&release=264.0.0&type=5)**  
    Find answers to common questions about leads.