---
schema_version: "1"
id: e95b08c8ee9953acc30fba8075f7f1a767ff828f71a59b86362fc15e30508f02
title: Leads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/leads_def.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.leads_def.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c765989b10da517ef16d34a047a257347cf8e4edf67f8f6777d8a6054e1ef5d5
description: Track prospects apart from your contacts and opportunities with Salesforce lead records. After you’ve qualified your lead records, convert them to contacts and create accounts for them (if you don’t already have the accounts in Salesforce). And hopefully, create opportunities to bolster your pipeline.
products:
  - Sales Cloud
release: "264"
---
# Leads

Track prospects apart from your contacts and opportunities with Salesforce lead records. After you’ve qualified your lead records, convert them to contacts and create accounts for them (if you don’t already have the accounts in Salesforce). And hopefully, create opportunities to bolster your pipeline.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Starter</strong>, <strong>Essentials</strong>, <strong>Group</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, <strong>Pro Suite</strong>, and <strong>Developer</strong> Editions with Sales</td></tr></tbody></table>

Regardless of whether you’re working in Lightning Experience or Salesforce Classic, you work with a list of leads. From the list, you quickly create, locate, and work with the leads you’re focusing on at the moment.

Associate relevant events and tasks with those leads. And convert your qualified leads to contacts that have opportunities associated to them. For any lead records that you mark Unqualified, plan to revisit them later to see whether those prospects’ needs for your products and services changed.

- **[Planning Your Leads Implementation](https://help.salesforce.com/s/articleView?id=sales.leads_plan_implementation.htm&release=264.0.0&type=5)**  
    Before you set up lead management, answer these questions to make sure that you have the information that you need to set up and use leads.
- **[Set Up Leads](https://help.salesforce.com/s/articleView?id=sales.leads_setup_parent.htm&release=264.0.0&type=5)**  
    Configure leads to make them work for your sales department.
- **[Manage Leads](https://help.salesforce.com/s/articleView?id=sales.leads_manage_parent.htm&release=264.0.0&type=5)**  
    View, update, and convert leads as you build your pipeline.
- **[Things to Know About Leads](https://help.salesforce.com/s/articleView?id=sales.leads_supplemental.htm&release=264.0.0&type=5)**  
    Review considerations, guidelines, and tips for leads.

#### See Also

- [View and Convert Leads on an Account](https://help.salesforce.com/s/articleView?id=sales.accounts_matched_leads_view.htm&release=264.0.0&type=5 "Accounts show leads matched to a business account, with the best matches first. Convert leads without leaving the account.")