---
schema_version: "1"
id: e02a01e6f6589a7dad18295c8f9ce7cb97d6df249a57bff6d9b96efdad4bb519
title: Converting Leads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/leads_convert_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.leads_convert_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8bfda48af01ccf56a95254ab1271a3e7144d9607d7d9970683cc7eac3d9c9408
description: After you qualify your leads, convert them to contacts, accounts, and opportunities.
products:
  - Sales Cloud
release: "264"
---
# Converting Leads

After you qualify your leads, convert them to contacts, accounts, and opportunities.

- **[Convert Qualified Leads](https://help.salesforce.com/s/articleView?id=sales.leads_convert.htm&release=264.0.0&type=5)**  
    Keep the sales process moving when you qualify a lead and then convert it to a contact. Relate that contact to either an existing account in Salesforce, or an account that you create. And if the lead you’re converting results in a deal that looks promising, create an opportunity record at the same time.
- **[Troubleshoot Lead Conversion](https://help.salesforce.com/s/articleView?id=sales.leads_convert_correct_issues.htm&release=264.0.0&type=5)**  
    If a lead doesn’t convert, try these tips to correct the issue.