---
schema_version: "1"
id: 9fdf6090a73440ab3bb29b585f02143dcf0adbc8de2905d6ed0e0969fb0c8c10
title: Troubleshoot Lead Conversion
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/leads_convert_correct_issues.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.leads_convert_correct_issues.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a348d878520ad562dac57bc4351b3fdd63dcb55759e0b75771356f487442608f
description: If a lead doesn’t convert, try these tips to correct the issue.
products:
  - Sales Cloud
release: "264"
---
# Troubleshoot Lead Conversion

If a lead doesn’t convert, try these tips to correct the issue.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Starter</strong>, <strong>Essentials</strong>, <strong>Group</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, <strong>Pro Suite</strong>, and <strong>Developer</strong> Editions with Sales</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d56610e86">User Permissions Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d56610e86 ">To convert leads:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d56610e86 ">
            <p>Create and Edit on leads, accounts, contacts, and opportunities </p>
            <p>AND</p>
            <p style="margin-bottom:0;">Convert
              Leads</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d56610e86 ">To avoid creating duplicate records when converting leads:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d56610e86 ">Require Validation for Converted Leads</td>

        </tr>
      </tbody>
    </table>

## Duplicate Account Warnings That You Can’t Dismiss

When converting a lead to an existing account, you can encounter a duplicate account warning that you can’t dismiss.

This warning occurs when all the following conditions exist.

- Accounts has an active duplicate rule with matching rule criteria that refer to account fields that are mapped for lead conversion.
- Any of the mapped fields referenced by the duplicate rule are blank on the existing account.
- The lead field values that populate the blank account fields match another account record.

When fields are mapped from leads to accounts for lead conversion, blank fields on the account that you are converting to are updated with the values from the lead. However, in this situation, you can’t ignore the duplicate warning and convert to the existing account. Salesforce asks you to choose one of the accounts identified as a duplicate or to convert to a new account.

To resolve this issue and convert to your chosen existing account,. choose one of these options.

- Cancel the lead conversion, and populate the blank mapped fields on the account before restarting the conversion.
- Remove the values from the lead for the mapped fields that are blank on the account.

If you aren’t sure which fields are mapped for lead conversion, consult your admin.

#### See Also

- [Convert Qualified Leads](https://help.salesforce.com/s/articleView?id=sales.leads_convert.htm&release=264.0.0&type=5 "Keep the sales process moving when you qualify a lead and then convert it to a contact. Relate that contact to either an existing account in Salesforce, or an account that you create. And if the lead you’re converting results in a deal that looks promising, create an opportunity record at the same time.")
- [Considerations for Converting Leads](https://help.salesforce.com/s/articleView?id=sales.leads_notes.htm&release=264.0.0&type=5 "Learn what happens to qualified leads when you convert them to accounts, contacts, and opportunities.")