---
schema_version: "1"
id: 16671ddf98e93914a70e186ea673bc5e26e78002229e2962cea1b85d6b02df09
title: Cadence Target Dispositions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/hvs_cadences_target_disposition.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.hvs_cadences_target_disposition.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e28947e29f97265c15d9ea0500dcacdb022d25c712c9489814aa2df51f3e4f63
description: Cadences are a great tool for qualifying large numbers of leads and other prospects. Sales Engagement assigns a disposition to each prospect when they finish or exit a cadence. The disposition indicates how the target responded to the cadence, so you can see which targets to invest in further. You can view target dispositions in reports.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Cadence Target Dispositions

Cadences are a great tool for qualifying large numbers of leads and other prospects. Sales Engagement assigns a disposition to each prospect when they finish or exit a cadence. The disposition indicates how the target responded to the cadence, so you can see which targets to invest in further. You can view target dispositions in reports.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with <a href="https://www.salesforce.com/sales/engagement-platform/" target="_blank">Sales Engagement</a>, which is included with Sales in <strong>Performance</strong>, <strong>Einstein 1</strong>, and <strong>Unlimited</strong> Editions, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.</td></tr></tbody></table>

Cadence targets receive one of these dispositions when they exit a cadence.

 
| Disposition | Description |
| --- | --- |
| Success | The sales rep successfully connected with the target. The customer shows interest in moving ahead with a deal. |
| Customer Engaged | The target opened an email, or clicked a link in an email. |
| Customer Connected | The target replied to an email or the call outcome was Meaningful Connect. |
| Contact Later | The target should be contacted again later. |
| No Response | The target didn’t respond. |
| Not Interested | The target isn’t interested |
| Disqualified | The target doesn’t meet your buyer qualifications. |
| Bad Data | The target’s Email, Phone, Name, or Company isn’t valid. |
| Duplicate | The target is a duplicate record. |

Cadence targets can receive a disposition automatically or manually.

Automatically

Targets can exit a cadence automatically in a few ways.

- When a lead target converts, the assigned disposition is Success.
- When the last action of the cadence is a call, the assigned disposition is based on the call result.
    
     
    | Call Result | Disposition |
    | --- | --- |
    | Meaningful Connect | Customer Engaged |
    | Left Voicemail | Contact Later |
    | Call Back Later | Contact Later |
    | Not Interested | Not Interested |
    | Disqualified | Disqualified |
    
    Depending on your Computer Telephony Integration (CTI), administrators can customize these call result mappings. For more information, see [Define Call Result Values for Cadence Branching](https://help.salesforce.com/articleView?id=sales.hvs_setup_call_outcomes.htm&type=5&language=en_US).
- If the last action of the cadence is an email and it’s followed by a listener step, the assigned disposition is based on the results of the email.
    
     
    | Email Engagement | Disposition |
    | --- | --- |
    | Reply | Customer Connected |
    | Link clicked | Customer Engaged |
    | Open | Customer Engaged |
    | Out of Office | Contact Later |
    | Bounce | Bad Data |
    
    If there isn’t a listener step after the email, the target completes the cadence and a disposition isn’t assigned.

Manually

When a sales rep removes a target from a cadence, they can assign a disposition at the same time. Sales reps can update the disposition in the Sales Engagement component on the target’s lead, contact, or person account record.

![The Edit Disposition action in the Sales Engagement Component](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/high_velocity_sales/hvs_target_record_edit_dispostion.png)

You can view target dispositions in standard and custom reports.

- Add the Disposition field to the Cadence Completion Reason report.
- Create a report from any of the custom report types that include cadence trackers.

#### See Also

- [Build Your Own Custom Reports for Sales Engagement](https://help.salesforce.com/s/articleView?id=sales.hvs_reports_custom.htm&release=264.0.0&type=5 "In addition to standard Sales Engagement reports you can create custom report types to link cadence trackers with leads, contacts, accounts, and other objects. Cadence trackers represent the targets that you add to cadences.")